For more than 20 years Cone Communications has been linking companies with nonprofits to achieve social benefits. Cone has taken a leadership role in the PR field with its 2011 Cone/Echo Global CR Opportunity Study, a comprehensive look at global consumer perceptions of cause and corporate responsibility. Among the high-profile brands that turn to Cone for its CSR initiatives are Hilton Worldwide, Yoplait, American Heart Association, Nestlé Waters, Green Mountain Coffee Roasters, Timberland, Purina, ITT, Northwestern Mutual and Time Warner. As part of its overall work to establish Timberland as a thought leader in corporate responsibility and environmentalism, Cone has raised awareness of Timberland’s eco-labeling commitments through its Green Index label and launched the Nature Needs Heroes Consumer campaign for the Earthkeepers product line. —SG