Corporate Social Responsibility

2012 CSR Awards: CSR Pros of the Year – Zafar Brooks

April 17th, 2012 by

Hyundai Motor America Zafar Brooks, director, governmental affairs and diversity outreach at Hyundai, has taken the company’s cornerstone CSR program, Hyundai Hope on Wheels, a long way. Put in charge of CSR initiatives in 2006,… Continued

2012 CSR Awards: Hall of Fame – The Body Shop

April 17th, 2012 by

Since The Body Shop was founded by Anita Roddick in 1974, the cosmetics chain has ably demonstrated corporate social responsibility via strong values. The Body Shop adheres to five core CSR pillars: Against Animal Testing,… Continued

2012 CSR Awards: Green PR Campaign

April 17th, 2012 by

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued

2012 CSR Awards: CSR Pros of the Year – John Brock

April 17th, 2012 by

Coca-Cola Enterprises John Brock, CCE’s chairman and CEO, has long been passionate about corporate social responsibility since joining the company in 2006. As CEO, Brock established an operating framework, which sets CCE’s vision and strategic… Continued

2012 CSR Awards: Workplace Innovation

April 17th, 2012 by

Co-Winner: The Hershey Company – Hershey Honors Authentic Business Management Program The 35-week Hershey Honors Authentic Business Management Program course is taught to senior honors business students at the Milton Hershey School, integrating core learning… Continued

2012 CSR Awards: Facebook Communications Campaign

April 17th, 2012 by

Winner: Cartoon Network – Stop Bullying: Speak Up Cartoon Network spent the summer of 2011 recruiting fellow Time Warner divisions, including CNN and Time, Inc., to a unified initiative that would inspire people to stand… Continued

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

Tech Industry Offers Rote Responses About Supply Chains

April 9th, 2012 by

American high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report.

Tech Industry Offers Rote Responses About Supply Chains

April 9th, 2012 by

American high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report.

CSR Watch: Honesty and Plenty of Information About Green Products Are the Best PR Policy

April 2nd, 2012 by

Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.