Corporate Social Responsibility

Communications pros gathered at PR News’ CSR Awards luncheon in Washington, D.C., to honor the best in corporate social responsibility campaigns—and share some CSR tips.

APCO Worldwide has a team of CSR professionals spread across 30 offices in North America, Europe, the Middle East and Asia, helping clients in nearly every industry engage in a range of environmental, social and… Continued

Winner: American Express, National Trust for Historic Preservation and LaBreche – Partners in Preservation – Twin Cities A philanthropic program that engaged 25 historic sites to compete in funding through a Facebook-based American Idol-style voting… Continued

Co-Winner: National Football League – NFL Play 60 The NFL Play 60 campaign is designed to tackle the childhood obesity epidemic by educating kids age 6-14 about health habits and the importance of being active… Continued

Porter Novelli As SVP, director of Hispanic marketing at Porter Novelli, Sroka’s passion for diversity is rooted in her desire to provide the best possible solutions for the agency’s clients through an inclusive and supportive… Continued

Timberland’s commitment to sustainability dates back nearly 40 years, and is driven by the belief that a business can create positive impact in the world. Timberland’s CSR objectives—protecting the outdoors, innovating products, improving workers’ lives… Continued

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.

Winner: JetBlue Airways and Company 20 Inc. – Soar With Reading: Let Your Imagination Take Flight At first glance, JetBlue and PBS KIDS don’t have much in common. But in 2011 the two teamed up… Continued

MWW Group For more than 25 years, Michael Kempner, founder, chairman and president of MWW Group, has been a strong advocate for CSR efforts at the agency and for its clients. In late 2010, Kempner… Continued

Launched in 2008, Deloitte’s Greening the Dot program has expanded its reach from the office (in 2008) to the home (in 2009) and to the next generation (in 2010). Within this expansion, the core goals… Continued