The 2012 Nonprofit PR Award in the category of "Corporate/Nonprofit Partnership" was awarded to two campaigns: Discovery Education and the Siemens Foundation for the "Siemens STEM Academy"; and Scholastic Inc. and the Alliance for Young Artists & Writers for "The Scholastic Art & Writing Awards."
Corporate Social Responsibility
5 Ways to Avoid Crafting a Hollow Environmental Credo
March 13th, 2012 by Robin S. GoodmanThe first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.
CaseStudy: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success
March 9th, 2012 by Steve GoldsteinThis is the custom excerpt.
CaseStudy: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success
March 9th, 2012 by PRNEWSThis is the custom excerpt.
Will a New CEO Help Johnson & Johnson Regain Its Mojo?
February 22nd, 2012 by PRNEWSThe news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued
Dow Digs In Its Heels as an Olympics Sponsor
February 21st, 2012 by Sahil PatelOne of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001.
Keeping in Step With Chipotle, McDonald’s Says it Cares Too
February 15th, 2012 by Sahil PatelMcDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals.
Is the Next Target for Web Activists Your Favorite Device Maker?
February 9th, 2012 by Sahil PatelApple might want to take seriously the 200,000 signature-strong petition being delivered to store locations.
Bad News for Taco Bell as It Feels Heat From Chipotle
February 6th, 2012 by PRNEWSTaco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued
PR News Survey: A Day in the Life of a PR Practitioner
February 3rd, 2012 by PRNEWSWe know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued