The French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.
Corporate Social Responsibility
2012 CSR Awards: A-List – Cone Communications
April 17th, 2012 by PRNEWSFor more than 20 years Cone Communications has been linking companies with nonprofits to achieve social benefits. Cone has taken a leadership role in the PR field with its 2011 Cone/Echo Global CR Opportunity Study,… Continued
2012 CSR Awards: Recycling
April 17th, 2012 by PRNEWSCo-Winner: HanesBrands and O’Malley Hansen Communications – Using Green for Good in Latin America HanesBrands has a significant manufacturing presence in El Salvador, Honduras and the Dominican Republic and focuses CSR efforts there in two… Continued
2012 CSR Awards: Corporations With More Than 10K Employees
April 17th, 2012 by PRNEWSCo-Winner: Coca-Cola Enterprises Corporate responsibility and sustainability at Coca-Cola Enterprises begins at the very top. A specially designated committee of the board of directors meets five times a year to review CCE’s progress on the… Continued
Tech Industry Offers Rote Responses About Supply Chains
April 9th, 2012 by Bill MiltenbergAmerican high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report.
Tech Industry Offers Rote Responses About Supply Chains
April 9th, 2012 by Bill MiltenbergAmerican high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report.
Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach
April 9th, 2012 by Bill MiltenbergTeaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.
CSR Watch: Honesty and Plenty of Information About Green Products Are the Best PR Policy
April 2nd, 2012 by PRNEWSEight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.
Skittles Caught in an Unforgiving Spotlight
March 30th, 2012 by Kathy ScottSkittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.
Management POV: Help Your New CEO Meet the Insomnia Challenge
March 26th, 2012 by Luke LambertPR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.