Corporate Social Responsibility

2012 CSR Awards: Community Affairs

April 17th, 2012 by

Co-Winner: National Football League – NFL Play 60 The NFL Play 60 campaign is designed to tackle the childhood obesity epidemic by educating kids age 6-14 about health habits and the importance of being active… Continued

2012 CSR Awards: CSR Pros of the Year – Sonia Sroka

April 17th, 2012 by

Porter Novelli As SVP, director of Hispanic marketing at Porter Novelli, Sroka’s passion for diversity is rooted in her desire to provide the best possible solutions for the agency’s clients through an inclusive and supportive… Continued

2012 CSR Awards: Hall of Fame – Timberland

April 17th, 2012 by

Timberland’s commitment to sustainability dates back nearly 40 years, and is driven by the belief that a business can create positive impact in the world. Timberland’s CSR objectives—protecting the outdoors, innovating products, improving workers’ lives… Continued

2012 CSR Awards: Media Relations

April 17th, 2012 by

NASCAR and Aspire Communications fostered one-on-one conversations with the media for two major events CSR events to earn more than 500 million total media impressions.

2012 CSR Awards: Cause Branding Campaign

April 17th, 2012 by

Winner: JetBlue Airways and Company 20 Inc. – Soar With Reading: Let Your Imagination Take Flight At first glance, JetBlue and PBS KIDS don’t have much in common. But in 2011 the two teamed up… Continued

Tech Industry Offers Rote Responses About Supply Chains

April 9th, 2012 by

American high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report.

Tech Industry Offers Rote Responses About Supply Chains

April 9th, 2012 by

American high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

CSR Watch: Honesty and Plenty of Information About Green Products Are the Best PR Policy

April 2nd, 2012 by

Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.

Skittles Caught in an Unforgiving Spotlight

March 30th, 2012 by

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.