Corporate Social Responsibility

Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

July 30th, 2012 by

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

5 Ways to Get Your CSR Efforts Recognized

July 26th, 2012 by

Few things can influence public opinion and build a good reputation as effective CSR programs. Here’s how to make your CSR efforts more well-known.

5 Ways to Get Your CSR Efforts Recognized

July 26th, 2012 by

Few things can influence public opinion and build a good reputation as effective CSR programs. Here’s how to make your CSR efforts more well-known.

Case Study: Integrated PR Tactics, Internal Communications Help Pay It Forward for ESPN’s Rise Up – Give Back! Campaign

July 23rd, 2012 by

Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.

Adding CSR Efforts to Wikipedia: Go the Indirect Route

July 17th, 2012 by

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

Adding CSR Efforts to Wikipedia: Go the Indirect Route

July 17th, 2012 by

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.

Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

July 16th, 2012 by

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

July 16th, 2012 by

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

June 25th, 2012 by

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

June 25th, 2012 by

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.