Corporate Social Responsibility

2012 Platinum PR Awards: Pro Bono

September 15th, 2012 by

Co-Winner: Georgia Dental Association – Georgia Mission of Mercy Communications Plan  After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by… Continued

2012 Platinum PR Awards: Pro Bono

September 15th, 2012 by

Co-Winner: Georgia Dental Association – Georgia Mission of Mercy Communications Plan  After recognizing a decline in the state-funded dental care safety net for adults in Georgia during the economic recession, a network of dentists took action by… Continued

2012 Platinum PR Awards: Green PR

September 15th, 2012 by

NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan… Continued

2012 Platinum PR Awards: Cause-Related Marketing

September 15th, 2012 by

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV.

2012 Platinum PR Awards: Cause-Related Marketing

September 15th, 2012 by

Bristol-Meyers Squibb turned the HIV fight into a movement by teaming up with the Alvin Ailey dance company to showcase the stories of those impacted by HIV.

Public Dismisses Government, Looks to Corporations For Help

August 14th, 2012 by

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems.

Public Dismisses Government, Looks to Corporations For Help

August 14th, 2012 by

The 2012 Public Affairs Pulse Survey shows that less than half of Americans trust the government to solve the nation’s most important problems.

Energy Efficiency Sizzles as a Corporate Brand Builder

August 7th, 2012 by

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.

Energy Efficiency Sizzles as a Corporate Brand Builder

August 7th, 2012 by

A July 2012 Deloitte study finds that improving improving energy efficiency can help a company stay financially competitive and help build a brand.

Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

July 30th, 2012 by

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.