Corporate Social Responsibility

Winner: Walmart Green Room: Creating a Sustainable Conversation After Walmart’s sustainability goals were announced in 2005 claims of “greenwashing” emerged. The retail giant had to address the claims and at the same time demonstrate its… Continued

Coca-Cola Enterprises Coca-Cola Enterprises has been recognized multiple times in PR News’ CSR Awards. Just last year, John Brock, CCE’s chairman and CEO, was named one of PR News’ CSR Professionals of the Year for having led the… Continued

Winner: Shannon Schuyler, Corporate Responsibility Leader, PwC Shannon Schulyer is a CR leader on the move. She oversees PwC’s global internal strategy around its four pillars: marketplace, community, people and involvement. As corporate responsibility leader, she has spoken… Continued

Winner: The Coca-Cola Company and Rogers & Cowan  – will.i.am and the Coca-Cola Company Accelerate EKOCYCLE Momentum with Brand Partner Launch Event Fed up with the debris left by 50,000 people following a show by The… Continued

Baxter International Healthcare company Baxter International’s sustainability legacy dates back to 1977 with the establishment of a formal environmental program and policy. In 1999, Baxter issued its first public sustainability report to share information about… Continued

Winner: Edelman/Unilever – Dove and Girl Scouts Rock the Mall: Dove presents Women Who Should Be Famous Talk about buffing up a successful PR campaign. Dove soap was looking to refresh the discussion about the… Continued

Winner: Toronto Hydro Corporation – Going Beyond CR Reporting: A Commitment to Stakeholders In the past, Toronto Hydro Corporation, the electric utility that serves customers within the greater Toronto area, had recognized corporate responsibility as… Continued

Amway One by One Campaign for Children Ten years ago, Amway leaders realized that while generosity had been part of the corporate culture for decades, it wasn’t being channeled in a way that made a… Continued

Winner: Cone Communications for Green Mountain Coffee – Green Mountain Coffee Fair Trade 2012 Campaign Building on the success of the fair trade campaign that it had executed for the Green Mountain Coffee in 2011,… Continued

Co-Winner:  Henry Schein Inc.’s Health Kit Outreach Program Henry Schein Inc., which distributes medical, dental and veterinary supplies throughout the world, was eager to cast a wider net for its healthcare services.  But the program… Continued