CSR Awards: Green PR

Winner: Entergy - Geaux Green Campaign

Green_PR_Campaign_Entergy_CorporationAs the environmental sponsor of Super Bowl XLVII in Feb. 2013, Entergy Corporation led the efforts of a community coalition to plan and host the greenest Super Bowl in the NFL history.

As one of the world’s largest entertainment events, the Super Bowl generates hundreds of millions of economic benefits for host cities. However, hosting the game also carries a significant environmental impact. The coalition’s primary goal was to minimize the environmental impact of hosting the game on the New Orleans community.

But the coalition also realized an unprecedented opportunity to leverage America’s most viewed television event as a platform to create awareness of climate change and the collective impact that individuals can have through their actions. Super Bowl XLVII marked the first time that the host city expanded the reach of its environmental activities beyond the market area of the home franchise.

The initiative’s tactics were divided into three categories - greening the game, greening the fans and greening the community. A website was created to serve as a central clearinghouse with information about all of the initiatives and to serve as the primary point of engagement for NFL fans across the country.

As part of Entergy’s efforts, environmentally-conscious fans were offered the opportunity to use a free calculator to tabulate emissions generated from their travel and purchase carbon credits to offset them. Offsets could be purchased for $5-15. Entergy provided a 1-to-1 match for the offsets purchased.

Honorable Mentions:

  • Cone Communications – Earthwards… Getting Down to Business
  • Ford & Ogilvy Earth - MyEnergi Lifestyle
  • Lippe Taylor - Helping Ikea Go LED
  • Ulled Asociados - We Art Water Film Festival