Corporate Social Responsibility

ESPN – The V Foundation for Cancer Research Don’t give up…don’t ever give up. These are the words that have come to embody The V Foundation for Cancer Research, which was formed by legendary basketball… Continued

JetBlue Airways – Soar With Reading A 2001 study by Susan Neuman, a childhood literacy expert, found that children in underserved communities only have access to one age appropriate book for every 300 children in… Continued

Macy’s – Believe Campaign For eight years Macy’s Believe campaign has been encouraging believers of all ages to visit their local Macy’s store to drop off a their letters to Santa in iconic red letterboxes,… Continued

Being a CSR practitioner today is more challenging than ever.

If you’re not careful, your CSR efforts might hurt those you seek to help.

Build and engage in a community online just as you do in your CSR efforts.

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.

Doing the right thing pays dividends in ways you might not have imagined.

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

Make a more meaningful commitment to CSR with your most valuable resource.