Corporate Social Responsibility

PR News 2016 CSR Awards: Agency CSR A-List

March 17th, 2016 by

Edelman Edelman’s Business + Social Purpose practice inspires brands and organizations to change the world by marrying profit and purpose. The Business + Social Purpose practice is a team of 125 strategy consultants and creative… Continued

PR News 2016 CSR Awards: Agency CSR A-List

March 17th, 2016 by

Cone Communications Cone Communications’ expertise in CSR spans almost three decades – creating and executing some of the nation’s most memorable and impactful cause marketing and CSR programs. Cone’s pioneering CSR research on stakeholders’ expectations… Continued

PR News 2016 CSR Awards: Agency CSR A-List

March 17th, 2016 by

APCO Worldwide APCO takes a truly integrated, 360-degree approach to addressing the complex issues facing its clients, and the converging worlds of business, public opinion and society, and government and public policy. This holistic, forward-looking… Continued

2016 PR News CSR Hall of Fame: Colgate-Palmolive Co.

March 17th, 2016 by

Colgate-Palmolive Co.—Colgate’s Bright Smiles, Bright Futures In the U.S. and around the world, millions of children don’t have access to basic dental care. Recognizing this troubling disparity 25 years ago, Colgate set out on an… Continued

8 Best Practices for Fresh Cause Marketing

March 17th, 2016 by

Don’t let your CSR founder. Here are the top tips gleaned from thousands of industry pros.

2016 PR News CSR Hall of Fame: Procter & Gamble

March 10th, 2016 by

Procter & Gamble – Tide Loads of Hope Launched in response to the devastation that Hurricane Katrina caused to the New Orleans area in 2005, Procter & Gamble’s Tide Loads of Hope offers communities a… Continued

2016 PR News CSR Hall of Fame: ESPN

March 10th, 2016 by

ESPN – The V Foundation for Cancer Research Don’t give up…don’t ever give up. These are the words that have come to embody The V Foundation for Cancer Research, which was formed by legendary basketball… Continued

2016 PR News CSR Hall of Fame: JetBlue

March 10th, 2016 by

JetBlue Airways – Soar With Reading A 2001 study by Susan Neuman, a childhood literacy expert, found that children in underserved communities only have access to one age appropriate book for every 300 children in… Continued

2016 PR News CSR Hall of Fame: Macy’s

March 10th, 2016 by

Macy’s – Believe Campaign For eight years Macy’s Believe campaign has been encouraging believers of all ages to visit their local Macy’s store to drop off a their letters to Santa in iconic red letterboxes,… Continued

6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success

February 8th, 2016 by

Being a CSR practitioner today is more challenging than ever.