Edelman Edelman’s Business + Social Purpose practice inspires brands and organizations to change the world by marrying profit and purpose. The Business + Social Purpose practice is a team of 125 strategy consultants and creative… Continued
Corporate Social Responsibility
PR News 2016 CSR Awards: Agency CSR A-List
March 17th, 2016 by Chris SeymourCone Communications Cone Communications’ expertise in CSR spans almost three decades – creating and executing some of the nation’s most memorable and impactful cause marketing and CSR programs. Cone’s pioneering CSR research on stakeholders’ expectations… Continued
PR News 2016 CSR Awards: Agency CSR A-List
March 17th, 2016 by Chris SeymourAPCO Worldwide APCO takes a truly integrated, 360-degree approach to addressing the complex issues facing its clients, and the converging worlds of business, public opinion and society, and government and public policy. This holistic, forward-looking… Continued
2016 PR News CSR Hall of Fame: Colgate-Palmolive Co.
March 17th, 2016 by Mark RenfreeColgate-Palmolive Co.—Colgate’s Bright Smiles, Bright Futures In the U.S. and around the world, millions of children don’t have access to basic dental care. Recognizing this troubling disparity 25 years ago, Colgate set out on an… Continued

8 Best Practices for Fresh Cause Marketing
March 17th, 2016 by Ian James WrightDon’t let your CSR founder. Here are the top tips gleaned from thousands of industry pros.
2016 PR News CSR Hall of Fame: Procter & Gamble
March 10th, 2016 by Mark RenfreeProcter & Gamble – Tide Loads of Hope Launched in response to the devastation that Hurricane Katrina caused to the New Orleans area in 2005, Procter & Gamble’s Tide Loads of Hope offers communities a… Continued
2016 PR News CSR Hall of Fame: ESPN
March 10th, 2016 by Mark RenfreeESPN – The V Foundation for Cancer Research Don’t give up…don’t ever give up. These are the words that have come to embody The V Foundation for Cancer Research, which was formed by legendary basketball… Continued
2016 PR News CSR Hall of Fame: JetBlue
March 10th, 2016 by Mark RenfreeJetBlue Airways – Soar With Reading A 2001 study by Susan Neuman, a childhood literacy expert, found that children in underserved communities only have access to one age appropriate book for every 300 children in… Continued
2016 PR News CSR Hall of Fame: Macy’s
March 10th, 2016 by Mark RenfreeMacy’s – Believe Campaign For eight years Macy’s Believe campaign has been encouraging believers of all ages to visit their local Macy’s store to drop off a their letters to Santa in iconic red letterboxes,… Continued
6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success
February 8th, 2016 by Dr. Juliana Trammel, Associate Professor, Savannah State UniversityBeing a CSR practitioner today is more challenging than ever.