Corporate Social Responsibility

When a company does something good and no one notices, what is the impact? Companies create philanthropic or charitable initiatives as part of their CSR programs for many reasons. Because there is the notion that CSR campaigns are created to cover up bad behavior, some corporations shy away from publicizing these efforts to stakeholders. They worry that if they do, they are signaling that there is a reason behind the strategy and will come under attack.

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Thrones developments. Which is to say: you still have another five solid months to make this… Continued

Corporate social responsibility programs simply can’t have any real lifespan without the work of professional communicators. The best PR pros breathe life into CSR programs by creating ongoing dialogues between a program’s creators and a company’s employees and C-suite, journalists, the public at large on digital channels and communities that stand to benefit from the program itself.

The topic of issues management has been around for decades. It’s examined and debated regularly in the PR industry mainly because it can be a very broad, overarching concept.

When the pressure of crisis management and an often-thorny public policy process are added to the mix, a conundrum can develop, especially for communicators with little to no experience in one or all of these areas. Issues management around public policy must be woven into an organization’s culture early, not just when things are tanking.

Doing corporate responsibility well is not as easy as it appears. Facebook has learned that lesson more than once with its Safety Check feature, which hit another snag in Pakistan last weekend when the inquiring message that was supposed to be sent to those in and around Lahore, Pakistan, went to Facebook users as far away as the U.S.

Winner: Duke Energy – Water Resources Fund The Water Resources Fund is an ongoing, sustainable effort that continues to impact communities. With this initiative, Duke Energy plans to fund approximately 150 community projects from 2015-2020… Continued

Winners: Bacardi Limited – Good Spirited: Building a Sustainable Future and Oracle Bacardi Limited – Good Spirited: Building a Sustainable Future Bacardi understands its responsibility to minimize environmental impacts across the value chain. Global climate… Continued

Winners: Aspen Dental Management Inc. – The Healthy Mouth Movement and JetBlue Airways – 2015 Soar with Reading: Solving for Book Deserts Aspen Dental Management Inc. – The Healthy Mouth Movement The dentists and teams… Continued

G&S Business Communications Too often, the humanity of corporate social responsibility (CSR) disappears under an avalanche of data and research—but not at G&S. G&S helps clients infuse emotional intelligence into their science-based strategies to share… Continued

Winner: Havas PR North America – Huerta Scholarship: The First Hour for the First Americans As the public relations agency for the Indigenous Peoples Law and Policy Program (IPLP) at the University of Arizona’s James… Continued