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Media Insight: Industry Standard Online

July 13th, 1998 by

http://www.thestandard.net Both the magazine and the Web site of The Industry Standard contain information about the Internet economy. The magazine, a new publication, is published by Internet Industry Publishing of San Francisco. The Web site… Continued

Understand Licensing Issues, But Leave Details to Experts

July 13th, 1998 by

Any communicator would do well to understand the complexities and nuances of licensing and clearance rights, issues that are becoming more pressing for communicators as companies leverage brands and products through third-party agreements. Usually, you’ll… Continued

JobTracker

July 13th, 1998 by

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

Helping Physicians Master the ‘De-Jargonizing’ Process

July 9th, 1998 by

Whether printed or spoken, effective communications about medical subjects require clarity. The real PR communications challenge lies in the process of facilitating the translation of consumer-unfriendly concepts or terms into comprehensible and usable messages. A… Continued

Video Motivates Employees to Share Innovative Ideas

July 9th, 1998 by

Getting 7,000 employees to believe that their ideas matter and will be valued by managers was Kaiser Permanente’s internal communications charge last year. Results from its recent employee opinion survey indicated that employees needed stronger… Continued

On The Pulse: Trends & Surveys In The Healthcare Industry

July 9th, 1998 by

Patient Satisfaction is Rising, Despite Managed Care Backlash Despite the negative publicity that plagues managed care, patient satisfaction has surged over the last two years, according to a new survey by Deloitte & Touche, a… Continued

Hospitals Penalized For Not Providing Interpreters

July 9th, 1998 by

Thirty-two Connecticut hospitals agreed on June 26 with the Justice Department’s recommendations to set up the first statewide system of round-the-clock sign language interpreters for patients who are deaf or hard of hearing. The case… Continued

Cancer Research Mobilizes Branding Efforts of Three Academic Hospitals

July 9th, 1998 by

With managed care squeezing national research dollars, there’s no room for competition where cancer is concerned. Which is why three of the nation’s top academic hospitals for cancer research – Dana-Farber Cancer Institute, Brigham &… Continued

Mark Your Calendar

July 9th, 1998 by

July 23-24: Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800. August 29-September 2 Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/ 455-4577.… Continued

The News Monitor

July 9th, 1998 by

Mother’s ‘Criminal’ Past Doesn’t Detract From Web Birth When the National Enquirer broke the story a few days after a Florida woman gave birth live on the Internet, alleging she had a "lengthy criminal past"… Continued