Medialink, New York, is releasing (July 27) its free "The Webcasting Handbook - A Practical Guide to Video & Audio on the Web." Here, PR NEWS provides you with an exclusive sneak preview of some of the tips in this guide, including how to convert your video or audio to the Internet. The steps follow:
1. Convert your press release or media advisory into HTML format, the standard language for the Internet.
2. Digitally encode your video or audio from the original video (broadcast-quality Beta is better than VHS) or audio format (cassette, CD or DAT).
3. Post the elements on a dedicated Web page with headlines, supporting text and graphics.
4. Set up hyperlinks from this page to assist your company or client in directing visitors to the site.
Source: Medialink