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New Skies Names Consultant As First CEO New Skies Satellites N.V., the for-profit, Amsterdam-based company spun off by Intelsat to provide video and other telecommunication services via satellite, named broadcasting consultant Robert Ross as its… Continued

A Pegasus rocket successfully deployed eight low-Earth-orbit satellites for Orbcomm Global L.P. in a mission out of NASA’s Wallops Island Flight Facility, Va., Aug. 2. The Orbital Sciences Corp. [ORB] rocket was released from Orbital’s… Continued

New Consulting Firm Helps Companies Meet ROI Challenge While pharmaceutical executives recognize the need for building long-term relationships with patients, they are demanding more sophisticated ROI systems, according to an executive survey released last month.… Continued

HPRMN welcomes new columnist Ilyssa Levins, vice chairman of Grey Healthcare Group. She was first featured in our special outlook issue where she offered industry insight into the need for increasing patient retention initiatives and… Continued

It was just a matter of time before Celgene Corp. would cross paths with the Thalidomide Victims Association of Canada (TVAC) in its quest to obtain FDA clearance to market and sell Thalomid, a version… Continued

Journal Studies Get Biggest Media Play Press releases that include findings from scientific journal studies are more likely to get newspaper coverage than pitches without this third-party research, according to a recent study by Pompei… Continued

Compared to other industries, healthcare expertise is a hot commodity and PR agencies are willing to pay top dollar for strategic visionaries to launch or expand their healthcare practices. Healthcare PR and marketing experts are… Continued

For senior PR execs looking for opportunities to spread their wings in the industry, consulting firms that offer specialty communication programs are becoming exciting and lucrative options, says Larry Marshall of Marshall Consultants, located in… Continued

Trying to get prime phone time with Time Inc.’s Health magazine is an exercise in pitching futility, because you can’t get beyond the receptionist. The health editors at this consumer health magazine that reaches close… Continued

FEED A FEVER Turn up the heat on your career at the West’s hottest and fastest growing healthcare public relations firm. You’re a savvy, agency professional -AE, SAE, AS or VP level – with a… Continued