Parade Magazine
711 Third Avenue, New York, NY 10017
Pitching stories to Parade Magazine might be frustrating. Editors at Parade are not accessible and say they rarely use articles from PR executives. However, since Parade has health, food and lifestyles sections, possibilities for getting story ideas in this Sunday newspaper magazine may arise and may be worth the effort to get exposure to 37 million readers every week. Parade is inserted into 331 newspapers nationwide. The editors will not return phone calls unless you first call Articles Editor Dakila D. Divina with story ideas. Remember, the magazine is circulated nationwide and pitches should reflect this scope.
Sections: Health: Articles about trends in health or new breakthroughs in medicine. Lifestyles: Features always will have a national angle and usually ideas will come from contributing editors at Parade.
Editors/Lead Time: Articles Editor, Dakila D. Davina, Fax: 212/450-7284, Phone: 212/450-7173, Lead Time: six weeks
Methods: Call or fax Davina and he will refer your story pitches to the appropriate editor or section. Parade's protocol requires Davina to speak to all public relations executives who call.
Comments: The good news is Davina is the easiest editor to speak with at Parade - if you get right to the point. The bad news is if your story is accepted and referred to a section editor, it may be difficult to reach them or receive a call back. Davina says, given the nationwide circulation, generally stories with a local angle will not get coverage.
Editorial Contacts at Parade Magazine
- Main Number: 212/450-7000
- Larry Smith, Managing Editor
- Sara Brzowsky, Senior Editor
- Fran Carpentier, Senior Editor
- Dick Schaap, Sports Editor
- Jan Moller, Washington Bureau Chief
- Jack Anderson, Washington Bureau
- Herbert Kupferberg, Senior Editor
- Bonnie St. Clair, Senior Editor
- John Frook, Consulting Editor
- Sheila Lukins, Food Editor
- Earl Ubell, Lifestyles Editor
Recent Articles in Parade
(July 19, 1998 issue)
"Will We Run Out Of Gas?" A look at how the world's nations are competing for oil reserves and the future of sustaining the worldwide demand."
You Can Help These Special Athletes" Under the "Parent's guide to better fitness" heading, this article features the special Olympics and ways to volunteer by coaching, selling soft drinks or raising funds.
"When Impotence is Curable" How the introduction of Viagra has changed the ways Americans view personal medical problems.