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For senior PR execs looking for opportunities to spread their wings in the industry, consulting firms that offer specialty communication programs are becoming exciting and lucrative options, says Larry Marshall of Marshall Consultants, located in… Continued

Trying to get prime phone time with Time Inc.’s Health magazine is an exercise in pitching futility, because you can’t get beyond the receptionist. The health editors at this consumer health magazine that reaches close… Continued

FEED A FEVER Turn up the heat on your career at the West’s hottest and fastest growing healthcare public relations firm. You’re a savvy, agency professional -AE, SAE, AS or VP level – with a… Continued

New Hires Cendant Corp., Parsippany, N.J., a travel, real estate, consumer and marketing company, names Ted Deutsch to director of communications/public afffairs; was director of corporate communications for NRT Inc., a provider of wholesale-apartment and… Continued

In PR, kudos aren’t a dime a dozen. Each year, the Public Relations Society of America presents Silver Anvil for the top communications campagins. PR news salutes the winners… AND THE BEST IN SHOW 1998… Continued

The Wild Turkey Bourbon brand, looking to boost its awareness among men 25-54, seized a humorous, but targeted, sponsorship opportunity recently through a non-profit conservation organization with a similar name. But the relationship has blossomed,… Continued

August 3-4, "Strategic Planning In Investor Relations," National Investor Relations Institute, Loews Hotel, Annapolis, Md., 703/506-3570, http://www.niri.org. August 9-14, "Theory and Practice of Investor Relations – Executive Education Seminar," National Investor Relations Institute, University of… Continued

Net Opens Up Possibility For Jurisdictional Lawsuits Issues such as copyright have certainly opened a can of worms when it comes to the Internet, but communicators may find themselves tasked with being corporate middle men… Continued

Washington Times This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Circulation Weekday, 100,932;… Continued

Houston Chronicle 801 Texas Ave., Houston, TX 77002-2996 Section editors at the Houston Chronicle proves Texas charm still exists and that they are interested in improving the relationship between PR and journalism. The publication offers… Continued