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Trying to get prime phone time with Time Inc.’s Health magazine is an exercise in pitching futility, because you can’t get beyond the receptionist. The health editors at this consumer health magazine that reaches close… Continued

FEED A FEVER Turn up the heat on your career at the West’s hottest and fastest growing healthcare public relations firm. You’re a savvy, agency professional -AE, SAE, AS or VP level – with a… Continued

The nursing home industry is suffering considerable negative media blows with stories reported on network TV, in national newspapers and magazines that highlight situations of substandard-care and nursing home closings. The situation hit a federal… Continued

The Wild Turkey Bourbon brand, looking to boost its awareness among men 25-54, seized a humorous, but targeted, sponsorship opportunity recently through a non-profit conservation organization with a similar name. But the relationship has blossomed,… Continued

August 3-4, "Strategic Planning In Investor Relations," National Investor Relations Institute, Loews Hotel, Annapolis, Md., 703/506-3570, http://www.niri.org. August 9-14, "Theory and Practice of Investor Relations – Executive Education Seminar," National Investor Relations Institute, University of… Continued

Net Opens Up Possibility For Jurisdictional Lawsuits Issues such as copyright have certainly opened a can of worms when it comes to the Internet, but communicators may find themselves tasked with being corporate middle men… Continued

Washington Times This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Circulation Weekday, 100,932;… Continued

Houston Chronicle 801 Texas Ave., Houston, TX 77002-2996 Section editors at the Houston Chronicle proves Texas charm still exists and that they are interested in improving the relationship between PR and journalism. The publication offers… Continued

John D. "Jack" Bergen, recently anointed head of the newly formed Association of Public Relations Firms, assumes that role this month after stepping down as senior VP of corporate relations at CBS. So far, the… Continued

COMMUNICATIONS DEPARTMENT WITHIN DISCOVERY NETWORKS – BETHESDA. Position: Manager, Local Market Publicity Reports To: Patricia Kollappallil, Sr. Manager, Trade and Business Publicity; phone: 301/771-4795; fax: 301/986-4826. Responsible for coordinating publicity efforts for Discovery network launches,… Continued