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The nursing home industry is suffering considerable negative media blows with stories reported on network TV, in national newspapers and magazines that highlight situations of substandard-care and nursing home closings. The situation hit a federal… Continued

August 29-September 2, Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/422-3737. October 11-13, The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare Marketing Conference. Washington, D.C. 312/704-9700. September… Continued

Collaborations: Contraception Marketing Initiatives Increase Pharmaceutical manufacturers of oral contraceptives are looking to educational opportunities and collaborative initiatives to inform consumers about the latest advancements in birth control. Organon Inc., a West Orange, N.J.-based manufacturer… Continued

Houston Chronicle 801 Texas Ave., Houston, TX 77002-2996 Section editors at the Houston Chronicle proves Texas charm still exists and that they are interested in improving the relationship between PR and journalism. The publication offers… Continued

John D. "Jack" Bergen, recently anointed head of the newly formed Association of Public Relations Firms, assumes that role this month after stepping down as senior VP of corporate relations at CBS. So far, the… Continued

COMMUNICATIONS DEPARTMENT WITHIN DISCOVERY NETWORKS – BETHESDA. Position: Manager, Local Market Publicity Reports To: Patricia Kollappallil, Sr. Manager, Trade and Business Publicity; phone: 301/771-4795; fax: 301/986-4826. Responsible for coordinating publicity efforts for Discovery network launches,… Continued

A July 27, 1998, front-page headline about how Edelman PR was impacted by an accident in the heart of Manhattan was misleading. The headline insinuated that Edelman shut down its New York operations after the… Continued

Unknown Barney Hacker Makes Tryannosaurus-Sized Blunder Nina Stern Public Relations won’t want to hear the infamous, "I love you, you love me," song after its press release on Barney’s new audio and video Halloween products… Continued

You’ve bet the ranch on building your company’s brand. And you’ve invested critical resources, with budgets enlisting all of the conventional wisdom to identify and establish a brand platform that rings true. Your products actually… Continued

Young & Rubicam, the parent company of top PR agency Burson-Marsteller, is so far delivering what analysts expected of its Spring initial public offering. The company, whose closest contenders are Interpublic and Omnicom, is expected… Continued