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ICO INITIAL PUBLIC STOCK OFFERING FALLS WELL SHORT OF PRICE TARGET

August 10th, 1998 by

ICO Global Communications (Holdings) Ltd. [ICOGF] added a further $690 million to its coffers through the sale of senior notes and an initial public stock offering (IPO), but the stock’s $12 price per share fell… Continued

COMSAT SUES FORMER SALES EXECUTIVES WHO BOLTED TO RIVAL STRATOS MOBILE

August 10th, 1998 by

Comsat Corp. [CQ] filed a lawsuit in the Circuit Court for Montgomery County, Md., against three former executives who recently left to join a competitor, Stratos Mobile Networks. The lawsuit alleges the former employees misappropriated… Continued

Agencies Pay Well For Executive Talent To Head New Divisions, Expansions

August 6th, 1998 by

Compared to other industries, healthcare expertise is a hot commodity and PR agencies are willing to pay top dollar for strategic visionaries to launch or expand their healthcare practices. Healthcare PR and marketing experts are… Continued

Consulting Firms Provide Lucrative Career Benefits

August 6th, 1998 by

For senior PR execs looking for opportunities to spread their wings in the industry, consulting firms that offer specialty communication programs are becoming exciting and lucrative options, says Larry Marshall of Marshall Consultants, located in… Continued

Media Insight – Health Magazine

August 6th, 1998 by

Trying to get prime phone time with Time Inc.’s Health magazine is an exercise in pitching futility, because you can’t get beyond the receptionist. The health editors at this consumer health magazine that reaches close… Continued

Job Tracker

August 6th, 1998 by

FEED A FEVER Turn up the heat on your career at the West’s hottest and fastest growing healthcare public relations firm. You’re a savvy, agency professional -AE, SAE, AS or VP level – with a… Continued

Negative Nursing Home Reports Affect Babyboomers Most

August 6th, 1998 by

The nursing home industry is suffering considerable negative media blows with stories reported on network TV, in national newspapers and magazines that highlight situations of substandard-care and nursing home closings. The situation hit a federal… Continued

Mark Your Calendar

August 6th, 1998 by

August 29-September 2, Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/422-3737. October 11-13, The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare Marketing Conference. Washington, D.C. 312/704-9700. September… Continued

The News Monitor

August 6th, 1998 by

Collaborations: Contraception Marketing Initiatives Increase Pharmaceutical manufacturers of oral contraceptives are looking to educational opportunities and collaborative initiatives to inform consumers about the latest advancements in birth control. Organon Inc., a West Orange, N.J.-based manufacturer… Continued

Pharmaceutical Executives Demanding Measurable Marketing Results

August 6th, 1998 by

New Consulting Firm Helps Companies Meet ROI Challenge While pharmaceutical executives recognize the need for building long-term relationships with patients, they are demanding more sophisticated ROI systems, according to an executive survey released last month.… Continued