The failed merger of United Healthcare and Humana is putting the organizations’ communications strategies to the ultimate test. The task is to convince internal and external audiences that the two companies were viable before the… Continued
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Industry Merger Communications
August 20th, 1998 by PRNEWSAre Lacking in Four Core AreasIn spite of the healthcare industry’s robust merger activity, merger communication strategies still are missing the mark in four critical areas of employee communications that range from "announcement communications" to… Continued
The Deal Breakers
August 20th, 1998 by PRNEWSHere’s an overview of the market conditions that led to the demise of the managed care industry’s largest proposed merger between United Healthcare and Humana: United projected $900 million in restructuring charges over the next… Continued
JobTracker
August 17th, 1998 by PRNEWSBlass Communications/Public Relations Agency Near Albany, N.Y., area seeks PR Counselor Candidate with a minimum of 3 years agency, corporate communications or trade association experience. Account mix includes healthcare, consumer and trade. Strategic planning, writing… Continued
Calendar
August 17th, 1998 by PRNEWSAugust 20, "Harold Burson to Speak at PRSA/NCC Function," Public Relations Society of America/National Capitol Chapter, National Press Club, Washington, D.C., 703/691-9212. August 20, "The Basics of Writing & Giving A Speech," Joan Detz/Speechwriting/Seminars/Coaching, Doylestown,… Continued
Industry News and Trends
August 17th, 1998 by PRNEWSAssociation Takes Stand Against Nixing Univ. of Md. PR Program The ongoing debate over the University of Maryland’s decision to abolish its undergraduate sequence received another injection of industry attention Aug. 10: More than 450… Continued
Image Patrol Report
August 17th, 1998 by PRNEWSAdidas: Crisis Handling Isn’t Over-the-Top… / Nike Less of a PR Heel When it Comes to Response Timing is everything, a story of shots taken and missed Having just returned from France where World Cup… Continued
Media Insight
August 17th, 1998 by PRNEWSElectronic Engineering Times/Civil Engineering Magazine EE Times, 600 Community Drive, Manhasset, NY 11030 This weekly newspaper, publishing on Mondays, helps engineers and technical managers solve design problems for systems like desktop computers. The pitch opportunities… Continued
The Core of Crisis Success is About Planning and Testing
August 17th, 1998 by PRNEWSJeffrey R. Caponigro, president and CEO of Caponigro Public Relations Inc., Southfield, Mich., and the author of "The Crisis Counselor," advises that one of the most pragmatic ways of dealing with the ubiquitous issue of… Continued