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Monitoring newsgroups to understand what issues are gnawing at your customers or what perceptions linger in cyberspace about your company has become a key part of corporate reputation management. Because of that, PR NEWS commissioned… Continued

WASHINGTON, D.C. – The telecommunications industry provides one of the most poignant examples of how the communications profession is evolving. Those mastering this kind of PR are finding that excelling in this arena requires a… Continued

Senior Media Relations Administrator/TOYOTA MOTOR SALES, U.S.A Toyota Motor Sales, U.S.A., is seeking a senior media relations administrator to act as company spokesperson, develop corporate media strategies, write press materials, coordinate media interviews and organize… Continued

Crisis Management: Delta Routes Calls to Swiss Air Concerning Crash Delta Airlines, which was deluged by calls Sept. 3 after a SwissAir plane carrying 50 of its passengers crashed south of Halifax, Nova Scotia, rerouted… Continued

Granted, you’ve had enough of all this Monica-and-Bill hubbub, but even if you’re not facing the wrath of Kenneth Starr, the PR lessons remain. Based on that, I have distilled from the Bill Clinton presidency… Continued

Moving the needle on public perception can be an especially tedious task when the cards are stacked against you threefold. But that’s exactly what automotive parts company ITT Industries faced when several years ago it… Continued

Worksite educational programs are helping control diabetes for employees, according to a study conducted at a Chicago-based employer. The study involved First Chicago National Bank of Detroit [FCN] which offered a diabetes metillus education program… Continued

Seniors are fed up with long waits at doctors’ offices and are open to using the Internet for health-related tasks but may be unaware of the possibilities, according to a recent study by Age Wave… Continued

PHILDELPHIA – These remarks will sound familiar: "Our advertising budget was cut in half last year." "We’re pulling our advertising production in-house." "Our budgets are flat so we can’t keep up with the year before."… Continued

American Association of Health Plans (AAHP) is using its recognition program, "Best Practices in Women’s Health," to counter the mounting anti-managed care consumer backlash that blasts HMOs for providing limited access to specialized breast cancer… Continued