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235 Pinelawn Road, Melville, N.Y. 11747-4250; phone 516/843-2700 Close to 1 million people read Newsday for business and lifestyle buzz. But even though this media outlet is based on Long Island, its editorial reach extends… Continued

FEED A FEVER Turn up the heat on your career at the West’s hottest and fastest growing healthcare public relations firm. You’re a savvy, agency professional -AE, SAE, AS or VP level – with a… Continued

September 14-18 American Association of Health Plans’ "Serving Medicare & Medicaid Beneficiaries Today and Tomorrow" conference. Baltimore. 202/778-3233 September 28-29 International Quality & Productivity Center’s "1998 Summit on Restructuring Internal Communications to Drive Radical Change"… Continued

HMOs Should Follow Fair Process Guidelines PHILADELPHIA – A main reason the industry is feeling a backlash in public opinion about managed care is because users believe the system is unfair, according to Dr. Arthur… Continued

Patient noncompliance is a costly problem for the healthcare industry, making direct-to-patient marketing initiatives critical. According to the FDA, 30 percent to 50 percent of patients nationwide do not use prescription drugs as directed. However,… Continued

Direct-to-patient marketing programs via pharmacy chains represent targeted but untapped opportunities for hospital and HMO marketers to reduce patient noncompliance. These programs, most aggressively pursued by pharmaceutical companies, boost brand awareness and are excellent vehicles… Continued

To set the record straight on age-old myths concerning hernias, BBK Communications launched a direct-to-consumer (DTC) campaign that promotes a tension-free hernia repair procedure using the "Cannonball Man." The month-long national campaign in June promoted… Continued

A recent proposal by the Food and Drug Administration will have a significant impact on the sale and marketing of drugs, including biologics and medical devices. This means pharmaceutical marketers can have more latitude in… Continued

St. Elizabeth’s Medical Center is getting a two-fold benefit from its Web site that promotes on-going clinical trials: strengthened physician relations and a national reputation for cutting-edge medical research. The Web site’s main attraction is… Continued

Anti-drug awareness efforts still are missing the mark with U.S. youth, as drug use among adolescents and teens is increasing, according to a new study by the US Department of Health and Human Services (HHS).… Continued