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Patient noncompliance is a costly problem for the healthcare industry, making direct-to-patient marketing initiatives critical. According to the FDA, 30 percent to 50 percent of patients nationwide do not use prescription drugs as directed. However,… Continued

Direct-to-patient marketing programs via pharmacy chains represent targeted but untapped opportunities for hospital and HMO marketers to reduce patient noncompliance. These programs, most aggressively pursued by pharmaceutical companies, boost brand awareness and are excellent vehicles… Continued

To set the record straight on age-old myths concerning hernias, BBK Communications launched a direct-to-consumer (DTC) campaign that promotes a tension-free hernia repair procedure using the "Cannonball Man." The month-long national campaign in June promoted… Continued

A recent proposal by the Food and Drug Administration will have a significant impact on the sale and marketing of drugs, including biologics and medical devices. This means pharmaceutical marketers can have more latitude in… Continued

St. Elizabeth’s Medical Center is getting a two-fold benefit from its Web site that promotes on-going clinical trials: strengthened physician relations and a national reputation for cutting-edge medical research. The Web site’s main attraction is… Continued

Anti-drug awareness efforts still are missing the mark with U.S. youth, as drug use among adolescents and teens is increasing, according to a new study by the US Department of Health and Human Services (HHS).… Continued

Worksite educational programs are helping control diabetes for employees, according to a study conducted at a Chicago-based employer. The study involved First Chicago National Bank of Detroit [FCN] which offered a diabetes metillus education program… Continued

Seniors are fed up with long waits at doctors’ offices and are open to using the Internet for health-related tasks but may be unaware of the possibilities, according to a recent study by Age Wave… Continued

PHILDELPHIA – These remarks will sound familiar: "Our advertising budget was cut in half last year." "We’re pulling our advertising production in-house." "Our budgets are flat so we can’t keep up with the year before."… Continued

American Association of Health Plans (AAHP) is using its recognition program, "Best Practices in Women’s Health," to counter the mounting anti-managed care consumer backlash that blasts HMOs for providing limited access to specialized breast cancer… Continued