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Can We Chat? The Lowdown on Where Net Language Lives

September 14th, 1998 by

As an Internet publicist, I’ve gotten used to having my work environment re-made every three months. But I was unprepared for the total upheaval in online chats this past quarter. For anyone doing Internet publicity,… Continued

Case Study: National Campaigns Increase Appetite for Veggie Burger

September 14th, 1998 by

Public relations and advertising worked together recently to bring Gardenburger, Inc. [GBUR] ahead of its competition in grocery stores sales and brand awareness. Sales and awareness of the meatless alternative to a hamburger was boosted… Continued

Calendar

September 14th, 1998 by

September 15: "IR for the Small Cap Company and Tabletop Exhibits," National Investor Relations Institute, Fairmont Hotel, San Francisco, 703/506-3570, http://www.niri.org. September 15-17: "1998 Crisis Communications Certification Course," Institute For Crisis Communications, The Jefferson Club,… Continued

Trends & Ideas

September 14th, 1998 by

Focus on Philanthropy BPCC, Yankelovich Studies Point to Volunteerism, Sponsorships Two new surveys underscore the importance of the altruistic face corporate America is presenting not only to customers, but employees and others publics as well.… Continued

Op-Ed Alert

September 14th, 1998 by

Details on pitching an op-ed editor at key media outlets. Los Angeles Daily News Circulation : Weekday, 207,421; Sunday, 223,647 Contact: JoAnn E.B. Yerem, Op-Ed Editor Address: P.O. Box 4200, Woodland Hills, CA 91365-4200 Phone/Fax:… Continued

Media Insight: The Futurist

September 14th, 1998 by

7910 Woodmont Ave., Suite 450, Bethesda, MD 20814 The future looks bright but selective for pitches to The Futurist, a magazine that covers trends and ideas about the future. However, editors plead "look at the… Continued

In The Next Issue..

September 14th, 1998 by

PR NEWS will have expanded coverage of its Two-Day Media Relations & Crisis Management workshop being held this week in San Francisco…

JobTracker

September 7th, 1998 by

Senior Media Relations Administrator/TOYOTA MOTOR SALES, U.S.A Toyota Motor Sales, U.S.A., is seeking a senior media relations administrator to act as company spokesperson, develop corporate media strategies, write press materials, coordinate media interviews and organize… Continued

Industry News

September 7th, 1998 by

Crisis Management: Delta Routes Calls to Swiss Air Concerning Crash Delta Airlines, which was deluged by calls Sept. 3 after a SwissAir plane carrying 50 of its passengers crashed south of Halifax, Nova Scotia, rerouted… Continued

A PR Pro’s Take on President Clinton’s 10 Mistakes

September 7th, 1998 by

Granted, you’ve had enough of all this Monica-and-Bill hubbub, but even if you’re not facing the wrath of Kenneth Starr, the PR lessons remain. Based on that, I have distilled from the Bill Clinton presidency… Continued