As an Internet publicist, I’ve gotten used to having my work environment re-made every three months. But I was unprepared for the total upheaval in online chats this past quarter. For anyone doing Internet publicity,… Continued
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Case Study: National Campaigns Increase Appetite for Veggie Burger
September 14th, 1998 by PRNEWSPublic relations and advertising worked together recently to bring Gardenburger, Inc. [GBUR] ahead of its competition in grocery stores sales and brand awareness. Sales and awareness of the meatless alternative to a hamburger was boosted… Continued
Calendar
September 14th, 1998 by PRNEWSSeptember 15: "IR for the Small Cap Company and Tabletop Exhibits," National Investor Relations Institute, Fairmont Hotel, San Francisco, 703/506-3570, http://www.niri.org. September 15-17: "1998 Crisis Communications Certification Course," Institute For Crisis Communications, The Jefferson Club,… Continued
Trends & Ideas
September 14th, 1998 by PRNEWSFocus on Philanthropy BPCC, Yankelovich Studies Point to Volunteerism, Sponsorships Two new surveys underscore the importance of the altruistic face corporate America is presenting not only to customers, but employees and others publics as well.… Continued
Op-Ed Alert
September 14th, 1998 by PRNEWSDetails on pitching an op-ed editor at key media outlets. Los Angeles Daily News Circulation : Weekday, 207,421; Sunday, 223,647 Contact: JoAnn E.B. Yerem, Op-Ed Editor Address: P.O. Box 4200, Woodland Hills, CA 91365-4200 Phone/Fax:… Continued
Media Insight: The Futurist
September 14th, 1998 by PRNEWS7910 Woodmont Ave., Suite 450, Bethesda, MD 20814 The future looks bright but selective for pitches to The Futurist, a magazine that covers trends and ideas about the future. However, editors plead "look at the… Continued
In The Next Issue..
September 14th, 1998 by PRNEWSPR NEWS will have expanded coverage of its Two-Day Media Relations & Crisis Management workshop being held this week in San Francisco…
JobTracker
September 7th, 1998 by PRNEWSSenior Media Relations Administrator/TOYOTA MOTOR SALES, U.S.A Toyota Motor Sales, U.S.A., is seeking a senior media relations administrator to act as company spokesperson, develop corporate media strategies, write press materials, coordinate media interviews and organize… Continued
Industry News
September 7th, 1998 by PRNEWSCrisis Management: Delta Routes Calls to Swiss Air Concerning Crash Delta Airlines, which was deluged by calls Sept. 3 after a SwissAir plane carrying 50 of its passengers crashed south of Halifax, Nova Scotia, rerouted… Continued
A PR Pro’s Take on President Clinton’s 10 Mistakes
September 7th, 1998 by PRNEWSGranted, you’ve had enough of all this Monica-and-Bill hubbub, but even if you’re not facing the wrath of Kenneth Starr, the PR lessons remain. Based on that, I have distilled from the Bill Clinton presidency… Continued