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Effective Segmentation Requires More Sophisticated Approach With "target audiences" still defined in broad terms such as women or seniors, the effectiveness of communications tactics automatically is limited, especially in the health sector where behaviors are… Continued

Operation Immunization, an award-winning social marketing program, is proving that big outreach ideas don’t require deep pockets. The Los Angeles program, launched in 1993 with $150,000 in seed money from the Unihealth Foundation and local… Continued

Illiteracy Leads to Delay In Prostate Cancer Diagnosis The differences in literacy rates between African-American and white males may explain why the prostate cancer death rate of the former is more than twice the latter,… Continued

WASHINGTON, D.C. – Be prepared for a more educated consumer, as the National Association of Insurance Commissioners (NAIC) engages in an outreach initiative to inform consumers of HMO-related problems and steps to resolve complaints. The… Continued

Are you making what you’re worth? Find out in HPRMN’s 1998 Salary Survey and Exclusive Guide to Executive Recruiters, to be published next month. To be included in the recruiters guide, please contact Ann Brandstadter… Continued

Executive compensation for healthcare CEOs rose only 1.5 percent last year and communicators aren’t faring much better, according to initial findings of an annual salary survey released exclusively to Healthcare PR & Marketing News. CEO… Continued

From increased communication budgets to higher salaries, the PR industry continues to enjoy a boom market. And now the Foundation for Public Affairs releases a study that reconfirms this: heads of corporate public affairs departments… Continued

Account Executive – Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting-edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

Harris Survey Shows Budgets Continue to Jump The just-released annual Thomas L. Harris/Impulse Research Public Relations Survey shows that PR budgets grew to $3.37 million this year, an increase of almost $1 million over budgets… Continued

Think of your crisis management plan as a mortgage on your company’s reputation – a debt that can be handled well or one that can get dangerously out of control, even accruing damaging late fees.… Continued