Subscription Content

Editor’s Note

September 17th, 1998 by

Are you making what you’re worth? Find out in HPRMN’s 1998 Salary Survey and Exclusive Guide to Executive Recruiters, to be published next month. To be included in the recruiters guide, please contact Ann Brandstadter… Continued

Aggressive Incentive-Based Packages Offset Modest Salary Increases

September 17th, 1998 by

Executive compensation for healthcare CEOs rose only 1.5 percent last year and communicators aren’t faring much better, according to initial findings of an annual salary survey released exclusively to Healthcare PR & Marketing News. CEO… Continued

M&A Watch

September 17th, 1998 by

An Eye On The Changing Healthcare Climate Who: Hamot Health Foundation, in Erie, Pa., ends consolidation efforts with Saint Vincent Hospitals, also in Erie. These healthcare providers are among the top three employers in the… Continued

JobTracker

September 17th, 1998 by

Account Executive: Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting edge VNR/SMT/internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

Mark Your Calendar

September 17th, 1998 by

September 28-29: International Quality & Productivity Center’s "1998 Summit on Restructuring Internal Communications to Drive Radical Change" conference. New Orleans, La. 800/882-8684. October 11-13: The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare… Continued

Nutraceutical Industry Represents Homerun PR Opportunities

September 17th, 1998 by

Growing consumer demand for nutraceuticals is creating exciting PR opportunities for those adept at educating consumers about health-related benefits without violating Food & Drug Administration marketing limits. By the year 2000, the vitamin- and mineral-enriched… Continued

Can We Chat? The Lowdown on Where Net Language Lives

September 14th, 1998 by

As an Internet publicist, I’ve gotten used to having my work environment re-made every three months. But I was unprepared for the total upheaval in online chats this past quarter. For anyone doing Internet publicity,… Continued

Case Study: National Campaigns Increase Appetite for Veggie Burger

September 14th, 1998 by

Public relations and advertising worked together recently to bring Gardenburger, Inc. [GBUR] ahead of its competition in grocery stores sales and brand awareness. Sales and awareness of the meatless alternative to a hamburger was boosted… Continued

Calendar

September 14th, 1998 by

September 15: "IR for the Small Cap Company and Tabletop Exhibits," National Investor Relations Institute, Fairmont Hotel, San Francisco, 703/506-3570, http://www.niri.org. September 15-17: "1998 Crisis Communications Certification Course," Institute For Crisis Communications, The Jefferson Club,… Continued

Trends & Ideas

September 14th, 1998 by

Focus on Philanthropy BPCC, Yankelovich Studies Point to Volunteerism, Sponsorships Two new surveys underscore the importance of the altruistic face corporate America is presenting not only to customers, but employees and others publics as well.… Continued