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CaseStudy: Issue-based Campaign Gets to the Heart of Medication Errors

November 26th, 1998 by

At least 140,000 fatal medication errors plague the healthcare industry annually, according to the Journal of the American Medical Association. These are nightmarish encounters that haunt physicians, pharmacists and nurses causing inexplicable devastation to patients… Continued

On the Pulse: Healthcare Trends & Surveys

November 26th, 1998 by

Managed Care Pressures Resulting in Unhappy Docs Mounting managed care pressures are taking their toll on physician attitudes, creating dissatisfaction with their practices, according to a survey by the University of California-San Francisco. The pressure… Continued

Trends & Ideas

November 23rd, 1998 by

Inside Media Relations Blacks Trust Black-Owned Media Most, Study Says African Americans turn to local TV news as their most frequent information source, but it’s the black press they trust most to provide reliable consumer… Continued

PR Lessons Manifest in Contentious Election Campaign

November 23rd, 1998 by

As non-Presidential election campaigns go, Campaign ’98 featured some very tough races across the country in which ad budgets soared, tempers flared, reputations were maligned and the majority of voters stayed home – as usual.… Continued

Alliance Pipeline Project Turns to PR As Its Message Conduit

November 23rd, 1998 by

When the seven U.S. and Canadian companies sponsoring a $2.6 billion natural gas pipeline needed an information pipeline to educate audiences about this ground-breaking project, PR became their godsend. By last week, executives with the… Continued

California Company Lands in National Spotlight Unprepared

November 23rd, 1998 by

Murphy’s Law would have it that when you’re sitting on your haunches hoping for the media to knock, they probably won’t – and when you least expect it, your business can quickly become a household… Continued

Media Bites

November 23rd, 1998 by

The Skinny On Getting Placement For Your Organization Elegant Bride, 1301Carolina Street, Greensboro, NC 27401, Phone: 336/378-6065 Described as the magazine for the bride with "discerning taste and style," Elegant Bride, published by Pace Communications,… Continued

Media Insight

November 23rd, 1998 by

International Herald Tribune 181, Avenue Charles de Gaulle, 92521 Neuilly Cedex, France The Parisian stereotype of snobbery apparently hasn’t rubbed off on the U.S. bureaus of this international daily paper. We thought we’d have to… Continued

Media Bites

November 23rd, 1998 by

The Skinny On Getting Placement for Your Organization No deals with CBNC’s Power Lunch if you don’t know the players. You’ll need to go behind-the-scenes to pitch the business news program, "Power Lunch," covering influential… Continued

Media Insight

November 23rd, 1998 by

Fast Company Magazine 77 North Washington St. 3rd Floor Boston, MA 02114-1927 This magazine for the new economy and workplace truly is the "new world of business," as contact with the staff is entirely by… Continued