At least 140,000 fatal medication errors plague the healthcare industry annually, according to the Journal of the American Medical Association. These are nightmarish encounters that haunt physicians, pharmacists and nurses causing inexplicable devastation to patients… Continued
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CaseStudy: Issue-based Campaign Gets to the Heart of Medication Errors
November 26th, 1998 by PRNEWSOn the Pulse: Healthcare Trends & Surveys
November 26th, 1998 by PRNEWSManaged Care Pressures Resulting in Unhappy Docs Mounting managed care pressures are taking their toll on physician attitudes, creating dissatisfaction with their practices, according to a survey by the University of California-San Francisco. The pressure… Continued
Trends & Ideas
November 23rd, 1998 by PRNEWSInside Media Relations Blacks Trust Black-Owned Media Most, Study Says African Americans turn to local TV news as their most frequent information source, but it’s the black press they trust most to provide reliable consumer… Continued
PR Lessons Manifest in Contentious Election Campaign
November 23rd, 1998 by PRNEWSAs non-Presidential election campaigns go, Campaign ’98 featured some very tough races across the country in which ad budgets soared, tempers flared, reputations were maligned and the majority of voters stayed home – as usual.… Continued
Alliance Pipeline Project Turns to PR As Its Message Conduit
November 23rd, 1998 by PRNEWSWhen the seven U.S. and Canadian companies sponsoring a $2.6 billion natural gas pipeline needed an information pipeline to educate audiences about this ground-breaking project, PR became their godsend. By last week, executives with the… Continued
California Company Lands in National Spotlight Unprepared
November 23rd, 1998 by PRNEWSMurphy’s Law would have it that when you’re sitting on your haunches hoping for the media to knock, they probably won’t – and when you least expect it, your business can quickly become a household… Continued
Media Bites
November 23rd, 1998 by PRNEWSThe Skinny On Getting Placement For Your Organization Elegant Bride, 1301Carolina Street, Greensboro, NC 27401, Phone: 336/378-6065 Described as the magazine for the bride with "discerning taste and style," Elegant Bride, published by Pace Communications,… Continued
Media Insight
November 23rd, 1998 by PRNEWSInternational Herald Tribune 181, Avenue Charles de Gaulle, 92521 Neuilly Cedex, France The Parisian stereotype of snobbery apparently hasn’t rubbed off on the U.S. bureaus of this international daily paper. We thought we’d have to… Continued
Media Bites
November 23rd, 1998 by PRNEWSThe Skinny On Getting Placement for Your Organization No deals with CBNC’s Power Lunch if you don’t know the players. You’ll need to go behind-the-scenes to pitch the business news program, "Power Lunch," covering influential… Continued
Media Insight
November 23rd, 1998 by PRNEWSFast Company Magazine 77 North Washington St. 3rd Floor Boston, MA 02114-1927 This magazine for the new economy and workplace truly is the "new world of business," as contact with the staff is entirely by… Continued