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The Skinny On Getting Placement For Your Organization Elegant Bride, 1301Carolina Street, Greensboro, NC 27401, Phone: 336/378-6065 Described as the magazine for the bride with "discerning taste and style," Elegant Bride, published by Pace Communications,… Continued

International Herald Tribune 181, Avenue Charles de Gaulle, 92521 Neuilly Cedex, France The Parisian stereotype of snobbery apparently hasn’t rubbed off on the U.S. bureaus of this international daily paper. We thought we’d have to… Continued

The Skinny On Getting Placement for Your Organization No deals with CBNC’s Power Lunch if you don’t know the players. You’ll need to go behind-the-scenes to pitch the business news program, "Power Lunch," covering influential… Continued

Fast Company Magazine 77 North Washington St. 3rd Floor Boston, MA 02114-1927 This magazine for the new economy and workplace truly is the "new world of business," as contact with the staff is entirely by… Continued

Bacon’s Software: MediaSource System Requirements: Windows 95 on Pentium (minimum); Mac, PowerPC, or System 7. Functions: Media list compilation; contact management, ability to build and maintain histories and notes, schedule activities; clip analysis with more… Continued

If you’re in PR, media relations is one of the most important skills you need to have. Many Fortune 500s, even if they handle most of their communications in house, outsource media relations functions. Vollmer… Continued

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

When David Drobis, CEO of Ketchum, spoke about corporate values at Bocconi University in Milan, he offered conferees his "Four Pillars of Success" formula: 1. Dialogue – generate ongoing communication with stakeholders to tap into… Continued

American Airlines Flies High with Community Relations The buzz about philanthropy and pro bono work is at an all-time high as corporations look for new ways to build on their identities. Kudos to American Airlines… Continued

New Hires Alan Towers Associates, New York, hires Scott Sunshine as executive VP; was president at investor relations/corporate communications firm Morgen-Walke Associates, Inc., New York. Computer Sciences Corporation, El Segundo, Calif., hires Frank Pollare as… Continued