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JobTracker

November 16th, 1998 by

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

Becoming a PR Pillar of Success

November 16th, 1998 by

When David Drobis, CEO of Ketchum, spoke about corporate values at Bocconi University in Milan, he offered conferees his "Four Pillars of Success" formula: 1. Dialogue – generate ongoing communication with stakeholders to tap into… Continued

Industry News

November 16th, 1998 by

American Airlines Flies High with Community Relations The buzz about philanthropy and pro bono work is at an all-time high as corporations look for new ways to build on their identities. Kudos to American Airlines… Continued

The People Page: New Hires & Promotions

November 16th, 1998 by

New Hires Alan Towers Associates, New York, hires Scott Sunshine as executive VP; was president at investor relations/corporate communications firm Morgen-Walke Associates, Inc., New York. Computer Sciences Corporation, El Segundo, Calif., hires Frank Pollare as… Continued

Media Blunders May Have Set the Stage for a Kinder, Gentler Press

November 16th, 1998 by

There is no dispute that media relations pros routinely strive to get in the good graces of the press. But how common – or rare – is it for the press to seek your good… Continued

Case Study: Promotions

November 16th, 1998 by

Danlee/DHM Gives Association a ‘Smoking’ Backyard Name A niche-oriented approach can help cook up innovative new ways to publicize an old market. That’s the recipe New Jersey-based PR firm Danlee/DHM took to bring home the… Continued

Calendar

November 16th, 1998 by

December 1-2 "Implementing the Balanced Scorecard in Corporate Organizations," Quality Alert Institute, San Francisco, 800/221-2114. December 7-8 "Relationship Marketing Strategies," Strategic Research Institute, Omni Hotel at CNN Center, Atlanta, 800/599-4950. December 7-9 "Domestic Securities Markets/… Continued

Cyber PR

November 16th, 1998 by

Nearly One-Quarter of Web Sites Don’t Have Contact Information More than 20 percent of corporate Web sites don’t include contact information, according to the results of a "Best Practices in Corporate Communications" annual study on… Continued

Trends and Ideas

November 16th, 1998 by

Income of Internet users Dollars per year Percent Less than 10K 5.0% 10-19K 6.3% 20-29K 10.9% 30-39K 13.5% 40-49K 14.0% * 50-74K * 25.5% 75-100K 12.2% 100-199K 10.4% 200K or more 2.2% * For companies… Continued

Healthcare PR & Marketing News 1998 Salary Survey

November 12th, 1998 by

Care Providers This section provides salary information for key management and contributor positions within the local hospital-dominated provider environment with limited assumption of risk and limited integration of the care continuum. The results are based… Continued