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General Blue Horse, Milwaukee, is the new marcom agency of record for St. Francis Bank F.S.B., Milwaukee. Brandon Advertising, Myrtle Beach, S.C., to handle PR for Alligator Adventure, a nature park for reptiles and amphibians… Continued

One of the biggest work issues I face is how to quickly deal with the mountain of email I get every day. Numerous remedies have been proposed for dealing with spam – or unsolicited commercial… Continued

HealthScout (http://www.healthscout.com) 120 Post Road West Westport, Conn. 06880 The sky is the limit for HealthScout in terms of the health information the editors want to hear about. This site gets highly personal with the… Continued

December 7-8 International Quality & Production Center’s 1998 Summit on Restructuring Internal Communication to Drive Radical Change. New Orleans. 800/882-8684. December 9-12 American Association of Health Plans’ Third Annual Summit on International Managed Care Trends.… Continued

Flex Your Local PR Muscle Journalists place a high priority on local health resources, unless they are in New York or Washington, D.C., says a new study by The Pinnacle Worldwide Health Group, a network… Continued

Reviving an old product can be as important to a company’s bottom line as launching a new brand. Strategic PR efforts that are fully integrated into your marketing mix can maintain or grow market share… Continued

At least 140,000 fatal medication errors plague the healthcare industry annually, according to the Journal of the American Medical Association. These are nightmarish encounters that haunt physicians, pharmacists and nurses causing inexplicable devastation to patients… Continued

Managed Care Pressures Resulting in Unhappy Docs Mounting managed care pressures are taking their toll on physician attitudes, creating dissatisfaction with their practices, according to a survey by the University of California-San Francisco. The pressure… Continued

No community-based outreach is complete without firmly established advocacy relationships. More and more healthcare organizations are looking to advocacy initiatives to strengthen community ties, deliver information to specific patient groups and prevent – or at… Continued

The lines are quickly blurring between offline and online marketing opportunities as PC-phobic consumers gain Internet access through their TV via a handful of interactive television (ITV) service providers. Methodist Health Care System is the… Continued