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McMurry Campus Center 1010 E. Missouri Ave., Phoenix, AZ 85014 A healthy amount of pitching opportunities at MedCenter One Health System’s Vim & Vigor. Published by McMurry Publishing, Vim & Vigor is custom published in… Continued

The National Law Journal 105 Madison Ave. New York, NY 10016 "We’re looking for good news. Unless there’s a story to tell, it won’t work for The National Law Journal," says Editor-in-Chief Patrick Oster. What… Continued

Communications budgets are averaging $3.8 million a year for $1 billion-plus companies, according to a first-time study by the Public Affairs Group of 539 companies in 26 sectors. The study will be released in full… Continued

In this article, the second of two parts, we focus on the effectiveness of campaigns and strategies that companies employed in 1998. What follows are first-person accounts, from either the clients or the agency that… Continued

Growing SF Public Relations/Public Affairs agency seeks dynamic individuals with strong research, writing, issues management and strategy skills for account executive positions. Agency experience and public affairs background a must. Email resume and writing sample… Continued

On the Radar Screen We’d be remiss if we didn’t pass along three well-deserved kudos this week: #1 to Foodmaker, parent company of Jack in the Box restaurants, for its annual report. Reminiscent of a… Continued

If the terms upgrade and globalization described the PR vendor business last year, add alliances, acquisitions, integration and Webcasts to this year’s list of hot topics. To leverage your agency or corporate brand, get in… Continued

When almost two years ago I sat in on a PR trade association planning meeting at the annual Counselor’s Academy conference in Florida, the notion that such an organization would get off the ground before… Continued

Picture-Maze Gets Public to Take a Second Look at Missing Children Photographs are the lifeblood of the efforts of the National Center for Missing and Exploited Children (NCMEC), so it was natural that they were… Continued

Ketchum Acquires Sheppard Associates True to predictions that acquisitions will be a revenue linchpin for PR firms in 1999, Ketchum announced Thursday that it is acquiring $14 million-in-income Sheppard Associates to build a global $20-million-plus… Continued