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Case Study: Community Relations

January 11th, 1999 by

HMOs Fill Domestic Violence Void with Physician Education Certain high-profile industries, especially healthcare, have taken some image knocks for being too bottom-line oriented. But smart companies know that survival into the millennium will require balancing… Continued

Calendar

January 11th, 1999 by

January 18-20 "Europress for Networks," tour featuring 10 editors from European trade publications, Europress Connection, Southern California, Colorado Springs and Bay Area, 408/371-7404. January 20 "Focus on the Future of Content" with CNN breakfast speaker… Continued

Key Contacts: Wired News

January 11th, 1999 by

Wired News, a separate online news site from the publishers of Wired, is updated daily with news, politics, culture and technology. Don’t confuse this site from sister site, http://www.hotwired.com. Editors stress Wired News is not… Continued

Media Insight

January 11th, 1999 by

Wine Enthusiast 8 Saw Mill River Road Hawthorne, NY 10532 There’s not a sour grape in the bunch – of editors, that is, at Wine Enthusiast magazine. We found this group a good bet for… Continued

Agencies Reflect on Last Year’s Campaigns

January 11th, 1999 by

As we enter 1999, we reflect on some of the strategies and campaigns that made 1998 a banner year. Below, in the first of this two-part series, are first-person accounts from agencies nationwide about their… Continued

Salary Survey Shows Disparity Between Large and Small Firms

January 11th, 1999 by

Managing PR in larger cities and burgeoning markets has routinely come with the promise of a higher salary, but now a new study shows that it’s not just a metropolis like New York or a… Continued

Breaking News

January 11th, 1999 by

Ketchum Acquires Sheppard Associates True to predictions that acquisitions will be a revenue linchpin for PR firms in 1999, Ketchum announced Thursday that it is acquiring $14 million-in-income Sheppard Associates to build a global $20-million-plus… Continued

Job Tracker

January 11th, 1999 by

Growing SF Public Relations/Public Affairs agency seeks dynamic individuals with strong research, writing, issues management and strategy skills for account executive positions. Agency experience and public affairs background a must. Email resume and writing sample… Continued

Industry News & Trends

January 11th, 1999 by

On the Radar Screen Even Marketing Materials Need a PR Check The Foundation for American Communications probably won’t be authoring any "How to Win Friends and Influence People" books anytime soon if its recent brochure… Continued

PR Execs Forecast Continued Growth; M&As to Figure Prominently in 1999

January 11th, 1999 by

For the nation, 1998 was a year of bipartisanship and bizarre news (we can’t forget the Marv Albert drama, much less Monicagate). But for PR, it was a theater of business crescendos leading to partnerships,… Continued