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If you use benchmarking, it’s important to know its most powerful application is through ongoing examinations of how the most successful companies use and leverage communications, not just infrequent benchmarking to rubber-stamp programs. In PR,… Continued

For a glimpse into how companies are dealing with Y2K communications, PR NEWS talks to Frank Mitchell, director of business unit communications of Ameritech. Mitchell will be one of the speakers at PR NEWS &… Continued

A new report shows that more than half of top-ranking communication officers are reporting directly to the corporate CEO – heartening news for a profession seeking new ways of proving value. The Public Affairs Group… Continued

As healthcare organizations continue to spend more time and money filling the airwaves, newspaper and magazine columns with messages aimed at persuading and converting consumers, that very audience is increasingly confused, cynical and less receptive… Continued

When news of the world’s first surviving octuplets was first announced Dec. 20 by Texas Children’s Hospital (TCH) in Houston, the hospital had about two weeks to prepare itself for a global media deluge. From… Continued

Using teens as frontline soldiers in the war against smoking is one of the most effective ways to deflate tobacco’s "cool" image among youth. This "kids helping kids" approach is the crux of the American… Continued

The future of Social Security and Medicare is not as bleak as is often reported in the media, according to a new report from the National Academy on an Aging Society in Washington, D.C. Drawing… Continued

Contrary to popular belief, the main reason people avoid HIV testing is fear of a positive result – not because they are worried about breaches in confidentiality, says a recent study by the Centers for… Continued

Given the high rate of incorrect drug usage, Kaiser Permanente is calling for industry communicators to develop better overall medication education programs and more targeted efforts aimed at seniors. Kaiser cites these compelling stats as… Continued

The first thing moms want to do is show off their new bundles of joy to family and friends. A new electronic birth announcement program allows hospitals to do just that – by posting baby… Continued