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Time & Life Building Rockefeller Center New York, NY 10020 Phone: 212/522-1212, Fax: 212/522-0189 The largest section in Money is Investing, a 16-page spread devoted to stock, bonds, mutual funds and online investing coverage. Within… Continued

Radio Unica 8400 N.W. 52nd Street, Suite 101 Miami, Fla. 33166 Here’s a great opportunity to broaden your pitching horizons to the only national 24-hour Spanish language news-talk, sports, information and entertainment network. Since most… Continued

If you use benchmarking, it’s important to know its most powerful application is through ongoing examinations of how the most successful companies use and leverage communications, not just infrequent benchmarking to rubber-stamp programs. In PR,… Continued

To reach uninsured children in the nation’s rural and frontier areas, aggressive outreach that addresses cultural issues is critical. While there are no one-size-fits-all approaches to increasing access to healthcare services in rural communities, outreach… Continued

In the months prior to the birth of the McCaughey septuplets in November 1997 – the calm before the media storm, Iowa Methodist Medical Center’s PR department planned for these possible birth scenarios: complete success,… Continued

For Texas Children’s Hospital in Houston, the birth of octuplets continues to attract global media attention. Here’s how the PR department is handling it: Positioning: As country’s largest pediatric hospital, priority one is providing "outstanding… Continued

A new radio network partnership is producing "healthy tips" radio spots that healthcare advertisers can customize on a regional or national basis. Earlier this month, America’s Health Network and Katz Dimensions, a subsidiary of Katz… Continued

Who: Universal Health Services to acquire Prince William Health System in Manassas, Va. Universal will put $105 million in a new foundation in exchange for the assets of Prince William Hospital. When: Prince William’s board… Continued

February 8-11 IQPC’s Healthcare Info Net ’99 conference. Atlanta. 800/882-8684. February 18-19 HealthCare America’s first annual conference, A Brand New Day in Healthcare. San Francisco. 617/742-1740. February 22-23 Strategic Research Institute’s Sports Nutrition Marketing conference.… Continued

Y2K News: Patient Safety Solutions Industry leaders are devising Y2K contingency plans to protect patient safety and are calling on healthcare organizations to collaborate on developing standardized solutions. The initiative, called VitalSigns 2000, provides strategies… Continued