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Burlington/ACME, International Olympic Committee When I was at Lotus Development in the 1980s, we went through a phase during which the media delighted in calling the company "arrogant." To combat that image, corporate communications proposed… Continued

Sally Dickson of CDB Passes Away Jan. 10 Sally Dickson, one of the founders of Sally Dickson Associates, which later became part of the Creamer Dickson Basford network, died Jan. 10 of congestive heart failure.… Continued

As the $450 million Grand Princess cruise ship sailed into New York harbor last September, getting media coverage of "yet another ship launch" was the goal for Porter Novelli PR. To meet its objective, the… Continued

The future of Social Security and Medicare is not as bleak as is often reported in the media, according to a new report from the National Academy on an Aging Society in Washington, D.C. Drawing… Continued

Contrary to popular belief, the main reason people avoid HIV testing is fear of a positive result – not because they are worried about breaches in confidentiality, says a recent study by the Centers for… Continued

Given the high rate of incorrect drug usage, Kaiser Permanente is calling for industry communicators to develop better overall medication education programs and more targeted efforts aimed at seniors. Kaiser cites these compelling stats as… Continued

The first thing moms want to do is show off their new bundles of joy to family and friends. A new electronic birth announcement program allows hospitals to do just that – by posting baby… Continued

To reach uninsured children in the nation’s rural and frontier areas, aggressive outreach that addresses cultural issues is critical. While there are no one-size-fits-all approaches to increasing access to healthcare services in rural communities, outreach… Continued

In the months prior to the birth of the McCaughey septuplets in November 1997 – the calm before the media storm, Iowa Methodist Medical Center’s PR department planned for these possible birth scenarios: complete success,… Continued

For Texas Children’s Hospital in Houston, the birth of octuplets continues to attract global media attention. Here’s how the PR department is handling it: Positioning: As country’s largest pediatric hospital, priority one is providing "outstanding… Continued