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To heighten awareness of its new name during 1998 fall open enrollment, Health Partners of the Midwest in St. Louis, is positioning itself as the "Southwest Airlines of managed care." The campaign’s core theme is… Continued

Capturing seniors online – which accounts for 8 million surfers -requires a Web site overhaul that involves heightened access and e-commerce options. Consider recent statistics by Age Wave Health Services, a market research firm that… Continued

Relying on its marketing expertise in high-tech business and healthcare information systems and the contagion of word-of-mouth referrals, Atlanta- based Abovo Marketing Group recently celebrated its one-year anniversary with agency income of more than $655,000… Continued

By Y2K, Uninsured Americans To Reach 60M Outreach to uninsured Americans will need to intensify in the new millenium. By 2007, the Health Insurance Association of America (HIAA) anticipates that one out of every five… Continued

Instead of sending out its usual New Year’s resolution plea to make an organ donation, the Delaware Valley Transplant Program (DVTP) is enlisting the help of Internet users to break the damaging "email chain letter"… Continued

Third-party expert advice and endorsements are sometimes more important than referrals from friends and relatives and the news media in influencing consumer behavior, according to a new national study by Ogilvy Public Relations Worldwide. In… Continued

ARRIVALS Applied Clinical Trials: Shannon Barker, assistant editor. Phone: 541-343-1200; fax: 541-344-3514 American Family Physician: Barbara Apgar, MD, associate editor; Grace Brooke Huggman, MD, associate editor; Jeffrey Kirchner, associate editor, James Nuovo, MD, assistant editor,… Continued

CBS: Cutting Edge Medicine (Medical News Series) 2005 Freeman Ave. Kansas City, KS 66102 CBS Newspath, a division of CBS News that provides syndicated programming, is producing a series of news stories (approximate lengh: 90… Continued

January 11-13 Integrated Healthcare Symposium’s Fourth Annual Symposium on Governing Healthcare Systems. Scottsdale, Az. 909/336-1586. February 8-11 IQPC’s Healthcare Info Net ’99 conference. Atlanta. 800/882-8684. February 21-25 Healthcare Information and Management Society’s Discover the Synergy… Continued

When the FDA warned hospitals in late December that their Y2K problems might actually start this year, the "bug" issue compounded the public’s fear that the industry will not be ready to usher in the… Continued