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The future of Social Security and Medicare is not as bleak as is often reported in the media, according to a new report from the National Academy on an Aging Society in Washington, D.C. Drawing… Continued

Contrary to popular belief, the main reason people avoid HIV testing is fear of a positive result – not because they are worried about breaches in confidentiality, says a recent study by the Centers for… Continued

Given the high rate of incorrect drug usage, Kaiser Permanente is calling for industry communicators to develop better overall medication education programs and more targeted efforts aimed at seniors. Kaiser cites these compelling stats as… Continued

The first thing moms want to do is show off their new bundles of joy to family and friends. A new electronic birth announcement program allows hospitals to do just that – by posting baby… Continued

To reach uninsured children in the nation’s rural and frontier areas, aggressive outreach that addresses cultural issues is critical. While there are no one-size-fits-all approaches to increasing access to healthcare services in rural communities, outreach… Continued

In the months prior to the birth of the McCaughey septuplets in November 1997 – the calm before the media storm, Iowa Methodist Medical Center’s PR department planned for these possible birth scenarios: complete success,… Continued

For Texas Children’s Hospital in Houston, the birth of octuplets continues to attract global media attention. Here’s how the PR department is handling it: Positioning: As country’s largest pediatric hospital, priority one is providing "outstanding… Continued

A new radio network partnership is producing "healthy tips" radio spots that healthcare advertisers can customize on a regional or national basis. Earlier this month, America’s Health Network and Katz Dimensions, a subsidiary of Katz… Continued

January 18-20 "Europress for Networks," tour featuring 10 editors from European trade publications, Europress Connection, Southern California, Colorado Springs and the Bay Area, 408/371-7404. January 20 "Focus on the Future of Content" with CNN breakfast… Continued

PR Salaries According to Location Location # of Firms Exec VP VP AS SR AE AE * New York 60 117,011 83,741 59,760 46,517 37,837 * Chicago 16 99,750 72,000 52,492 32,000 38,977 * Other… Continued