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To reach uninsured children in the nation’s rural and frontier areas, aggressive outreach that addresses cultural issues is critical. While there are no one-size-fits-all approaches to increasing access to healthcare services in rural communities, outreach… Continued

In the months prior to the birth of the McCaughey septuplets in November 1997 – the calm before the media storm, Iowa Methodist Medical Center’s PR department planned for these possible birth scenarios: complete success,… Continued

For Texas Children’s Hospital in Houston, the birth of octuplets continues to attract global media attention. Here’s how the PR department is handling it: Positioning: As country’s largest pediatric hospital, priority one is providing "outstanding… Continued

A new radio network partnership is producing "healthy tips" radio spots that healthcare advertisers can customize on a regional or national basis. Earlier this month, America’s Health Network and Katz Dimensions, a subsidiary of Katz… Continued

Who: Universal Health Services to acquire Prince William Health System in Manassas, Va. Universal will put $105 million in a new foundation in exchange for the assets of Prince William Hospital. When: Prince William’s board… Continued

February 8-11 IQPC’s Healthcare Info Net ’99 conference. Atlanta. 800/882-8684. February 18-19 HealthCare America’s first annual conference, A Brand New Day in Healthcare. San Francisco. 617/742-1740. February 22-23 Strategic Research Institute’s Sports Nutrition Marketing conference.… Continued

Y2K News: Patient Safety Solutions Industry leaders are devising Y2K contingency plans to protect patient safety and are calling on healthcare organizations to collaborate on developing standardized solutions. The initiative, called VitalSigns 2000, provides strategies… Continued

1. Please tell us a little about yourself: Job title: Type of organization: No. of people you oversee: No. of yrs. at your company: 2. Please fill in the blank: "If I were the editor… Continued

Communications budgets are averaging $3.8 million a year for $1 billion-plus companies, according to a first-time study by the Public Affairs Group of 539 companies in 26 sectors. The study will be released in full… Continued

In this article, the second of two parts, we focus on the effectiveness of campaigns and strategies that companies employed in 1998. What follows are first-person accounts, from either the clients or the agency that… Continued