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ON THE RADAR SCREEN Spam Personnel Announcement Not the Way to Go Access Communications , San Francisco, really goofed when its human resources department decided to buddy up to potential employees online and ended up… Continued

When my colleague showed me a recent piece of mail he got from Southwest Airlines, we both got a chuckle over how the company spelled his name: Roger Friedman had become Roger F-R-I-E-D-N-I-N. At Phillips… Continued

When Hollywood created a buzz for a new film last year, the publicity gave a rare jumpstart to media interest in a new device for anesthesiologists. "Desperate Measures," starring Andy Garcia and Michael Keaton, features… Continued

March 16 "Image Development 101 – Or How Do I Start Reinventing My Organization’s Image," Baltimore Public Relations Council, Essex campus of The Community College of Baltimore County, 410/532-7221. March 19 "The Status of Women… Continued

Family Circle 375 Lexington Ave. New York, N.Y. 10017 Phone: 212/499-2000 Family Circle’s Deputy Editor Nancy Clark covers all sections that are not food or fashion-related. In the Women Who Make a Difference section, Clark… Continued

Company’s Crisis PR Includes Terse Response When Publishers Clearing House, a business that has become as American as fast-food restaurants, came under scrutiny in Senate hearings last week, it decided not to take the assault… Continued

While March Madness has made many men unusually clicker happy (and some women mad), it may be the time to start courting sports publications, TV and radio shows. Most have allotted more time and space… Continued

The Council of PR FIrms has segmented at its Web site, http://www.prfirms.org, surveys for the general public, PR practitioners and students. Respondents are being asked to choose the companies which they most admire, with a… Continued

If you want to pinpoint business strategies for the future, consider this in your planning: the next wave of MBAs says they will be almost as concerned with quality of management and social responsibility as… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued