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If you want to pinpoint business strategies for the future, consider this in your planning: the next wave of MBAs says they will be almost as concerned with quality of management and social responsibility as… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued

60 percent of the nearly 3,000 respondents say their publications can be accessed online; Photos and camera-ready art, along with electronic images, are preferred. Slides are only preferred by about one in 10 editors; Newspapers,… Continued

Media relations and PR professionals need to pay close attention to Internet use by those in the newsgathering field because there isn’t a boilerplate communications formula on which you can rely. You’ll need to do… Continued

Gail Chalef, executive producer at CNN International, goes online at least twice a day to research stories with an international angle or to search for potential guests (she books about 20 a week). Regular cyber… Continued

It might be difficult to imagine that less than a decade ago, journalists spent hours at libraries, courthouses and government offices digging through files and hunting down documents for their stories – tasks that now… Continued

The Communications Department of the California Teachers Association, a not-for-profit organization representing public school teachers, has an immediate opening for an experienced Assistant Manager. Successful candidate will work very closely with the manager of the… Continued

ON THE RADAR SCREEN Spam Personnel Announcement Not the Way to Go Access Communications , San Francisco, really goofed when its human resources department decided to buddy up to potential employees online and ended up… Continued

When my colleague showed me a recent piece of mail he got from Southwest Airlines, we both got a chuckle over how the company spelled his name: Roger Friedman had become Roger F-R-I-E-D-N-I-N. At Phillips… Continued

When Hollywood created a buzz for a new film last year, the publicity gave a rare jumpstart to media interest in a new device for anesthesiologists. "Desperate Measures," starring Andy Garcia and Michael Keaton, features… Continued