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Doctors Purchase Mental Health Business, Improving Access Consumers often attack the mental health services offered by managed care plans as inaccessible and difficult to navigate. A new system in Chicago formed by former medical staff… Continued

The Win In February, Ghiorse & Sorrenti Public Relations was retained to complement its broad fundraising support for Vassar Brothers Hospital Foundation in Poughkeepsie, N.Y., with a promotional effort to support the latter stages of… Continued

HIGH-TECH HEYDAY: Firms to Focus on Technology Staffers High-tech PR is expected to be a cash cow for PR firms in the next five years, according to a new survey. The study, based on responses… Continued

60 Fifth Ave., New York, NY 10011 It doesn’t have to be Black History Month to craft pitches on African American culture. That’s what Editor Audrey Peterson of American Legacy magazine says of this national… Continued

500 Old Connecticut Path, Framingham, MA 01701 http://www.computerworld.com For a bunch of techies, these editors charmed us with their warm personalities and willingness to talk about how PR pros can better serve this weekly newspaper… Continued

Glenn Karwoski’s book, "CPR for Business: Keys to Creating Powerful Reputation" isn’t going to set the PR world ablaze, but it might be worthwhile reading for newcomers. An easy read, the author provides some insight… Continued

"Corporate Conversation" is a new feature in PR NEWS. Because the universe of corporate PR/IR/marcom is immense, we’ll introduce you biweekly to a corporate communications executive. If you want to suggest someone to feature, send… Continued

PR NEWS spoke last week with Andy Hopson, president and COO of PUBLCIS Dialog. Here, he provides a connoisseur-of-the- deal’s view into the world of M&As – and the preservation of a PR agency -… Continued

The Hoffman Agency, one of Silicon Valley’s fastest-growing high-tech PR agencies, is seeking: PR professionals to manage our key storage and electronics industry accounts. The ideal candidates have four to six years of high-tech PR… Continued

BUSINESS DEVELOPMENTS Public affairs and government relations firm MWW, East Rutherford, N.J., has created a "play book" outlining what clients need to focus on when considering new locations and managing the site development of stores,… Continued