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Monsanto uses open communication to motivate workers and bring about change Envision your corporate CEO arriving at work each day in a plaid shirt and khakis. His office is a modest cubicle with no privacy… Continued

Developing strategic disease management programs is essential to strengthening managed care relationships. Effective and timely interventions with a chronic disease population, like sufferers of diabetes, cancer and cardiac disease, can improve the health of high-risk… Continued

While many healthcare professionals assume that patients would rather avoid discussions about death, these frank talks convey that the healthcare organization is collaborative and empowering for patients. These candid discussions also contribute to higher patient… Continued

To place an ad in HPRMN ($100, prepaid/$75 per listing for sister publications PR NEWS, Interactive PR & Marketing News, PR News Media Hotsheet, or Web site http://www.prandmarketing.com) for two weeks, contact Karen Singer at… Continued

When it comes to providing home care services, hospitals are increasingly discouraged by the "Does it make sense?" marketing question given the deep cuts in Medicare/managed care reimbursement. But experts say that in spite of… Continued

April 14 Healthcare Businesswomen’s Association’s 1999 Woman of the Year luncheon. New York. 973/746-8183. April 15-17 National Summit on Post Acute Care Strategies and Partnerships. Atlanta. 800/894-8786. April 21-23 PRSA and Ragan Communications’ Strategic Media… Continued

Doctors Purchase Mental Health Business, Improving Access Consumers often attack the mental health services offered by managed care plans as inaccessible and difficult to navigate. A new system in Chicago formed by former medical staff… Continued

The Win In February, Ghiorse & Sorrenti Public Relations was retained to complement its broad fundraising support for Vassar Brothers Hospital Foundation in Poughkeepsie, N.Y., with a promotional effort to support the latter stages of… Continued

Mergers and acquisitions are happening more frequently than ever in the healthcare industry. Hospitals are becoming multi-site health systems, healthcare companies are gobbling up biotech firms, and large pharmaceutical companies are merging into even bigger… Continued

Increasingly, hospitals find that partnering with organizations that develop customized online content is a smart way to attract new patients while maintaining an interactive dialogue with current ones. Babycenter.com, which positions itself as an online… Continued