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While the jury remains out on how damaging the millennium rollover will be, smart companies are still finding new ways to use Y2K to build their brands. Strategies vary, from crisis management firms that are… Continued

In 1997, the Columbus, Ohio-based Hannah Neil Center for Children, which offers a variety of intervention programs for troubled children, was looking for a way to increase its philanthropic support. Harry Leibowitz, president of Columbus-based… Continued

April 1, "One-Day PR and Advertising Sensitivity Workshop on Marketing to a Multicultural Society," PRSA Multicultural Communications Section, Howard University, Washington, D.C., 212/460-1459. April 8-9, "Health Academy Spring Conference Public Relations Society of America," The… Continued

If you’re a public affairs or government relations specialist, we don’t have to tell you that getting Sen. Trent Lott (R-MS) on the phone could present the same challenge as getting The Washington Post to… Continued

The "Annual Directory of PR Services," the one-stop guide to public relations products and services, agencies, executive recruiters, associations and more, will be published in June 1999. If your organization would like to be listed… Continued

The Communications Department of the California Teachers Association, a not-for-profit organization representing public school teachers, has an immediate opening for an experienced Assistant Manager. Successful candidate will work very closely with the manager of the… Continued

The Council of PR Firms’ first ranking of agency income didn’t deliver any surprises. Burson-Marsteller held onto to its No. 1 status by inching its worldwide revenue above the $258 million mark. Next were WPP-owned… Continued

On The Radar Screen Firm Makes Real Imprint On Clients Boston-based Direct Results Group has taken branding to new heights by tattooing willing clients and employees with washable green, black, purple and blue company logos.… Continued

New Hires Burson-Marsteller, Washington, D.C., hires Amy Weiss as director in the public affairs practice effective May 3, 1999; Weiss announced her resignation as deputy assistant to the President and deputy press secretary at the… Continued

For me, one of the most difficult lessons to remember about online PR is that I have almost no control over how the audience sees my campaign materials. If you are producing materials for television,… Continued