Subscription Content

In one corner is Aetna U.S. Healthcare, suffering recent blows to its image delivered by the American Medical Association, in the other corner, is the AMA which is trying to block the managed care organization’s… Continued

Deeper and deeper cutbacks in federal reimbursement and an ultra-conservative managed care climate create an uncertain environment. So hospitals that do achieve national standing for their financial achievements have to be careful how they tout… Continued

Special focus on seniors trends; Careers: Cracking the glass ceiling; Q&A with a marketing guru Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued

Men’s Health Magazine You might be surprised to learn that Men’s Health editors who get an inside scoop on peer-reviewed health studies that haven’t generated a lot of high-profile exposure consider them the "promise land."… Continued

June 26-28 New American Wellness Group’s Multi-ethnic Healthcare: A Market Opportunity conference. Arlington, Va. 212/727-5129. July 19-21 IBC Conferences’ Physician/Hospital Gain Sharing & Alternative Financial Models. Washington, D.C. 508/481-6400; http://www.ibcusa.com. July 26-27 IBC’s Emerging External… Continued

Despite today’s ever-tightening reimbursement environment, hospitals that have earned top honors for operating in the black while maintaining superior clinical performance make communications a key component of their strategic planning process. By using measurable strategies… Continued

Winner Internal Communications If your firm had 34,000 potential spokespeople who might make public their views about how your company treats employees, your first impulse might be to retreat white-knuckled into the boardroom. Then, perhaps,… Continued

Media Relations Grove Park Inn Resort What can you do with $7,288? Take a cruise around the world, add a deck onto your home? Launch a successful media relations campaign? We tip our hats to… Continued

Since PR NEWS was founded more than 50 years ago, we have made it a point to be both an advocate for the public relations profession and a watchdog for the communications industry. To take… Continued