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WPR Steals the Show with Hebrew Literacy Campaign

June 7th, 1999 by

Media Relations Tie for First The Internet age and the global era have created a market for new language skills, from Java and VRML (virtual reality markup language) to Mandarin and Cantonese. So how could… Continued

U S West Sweeps Category with PR Surrounding Union Deal

June 7th, 1999 by

Winner Internal Communications If your firm had 34,000 potential spokespeople who might make public their views about how your company treats employees, your first impulse might be to retreat white-knuckled into the boardroom. Then, perhaps,… Continued

Platinum PR Honorable Mentions

June 7th, 1999 by

Media Relations Grove Park Inn Resort What can you do with $7,288? Take a cruise around the world, add a deck onto your home? Launch a successful media relations campaign? We tip our hats to… Continued

Inaugural Platinum PR Winners Announced

June 7th, 1999 by

Since PR NEWS was founded more than 50 years ago, we have made it a point to be both an advocate for the public relations profession and a watchdog for the communications industry. To take… Continued

Campaign to Empower Female Car Buyers Isn’t a Lemon

June 7th, 1999 by

Winner Community Relations The stereotype that women live to shop doesn’t carry over when the it comes to shopping for a new (or used) car. But then who does love the process of haggling over… Continued

Job Tracker

May 31st, 1999 by

PUBLIC RELATIONS SPECIALIST: PriceWeber, a $63 million marketing communications firm in Louisville, KY, seeks a PR professional with a minimum of five years of agency/client experience. Requires strong writing skills and experience in business-to-business media… Continued

Industry News

May 31st, 1999 by

As Electric Industry Changes, Some Companies’ Brands Grow Stronger As deregulation plays out in the electric industry, Charlotte, N.C.-based Duke gets high marks for presenting a strong brand image during an era when many power/utility… Continued

The Learning Curve: Develop Programs To Bring PR Newcomers Up to Snuff

May 31st, 1999 by

The Weber Group has definitely made its mark on PR, no doubt with the help of its bold CEO Larry Weber. But when it comes to making sure that junior-level and newly hired communicators develop… Continued

The Agency Page Recent PR account wins

May 31st, 1999 by

General Porter Novelli, New York, appointed by Southwest Airlines to handle strategic counsel and special project development. Bozell Kamstra Advertising and Public Relations, Boston, retained by the Hilton Boston Logan Airport to provide advertising, marketing… Continued

Sports Product Scores a PR Coup with Kid’s Idea

May 31st, 1999 by

Hands-on Basketball, a toy dreamed up by Christopher Haas for his elementary school’s invention fair, didn’t win a prize. But it did win the support of a distributor and sold 23,000 units in the first… Continued