Subscription Content

We’ve lost count, but there’s another round between Jack O’Dwyer and the Public Relations Society of America to report. In a rather terse letter to Richard Newman (CEO of The Newman Group), Bob Frause, chairman… Continued

NEW YORK – Although direct-to-consumer advertising in the U.S. is expected to climb to $1.7 billion by next year, this heavyweight branding is not getting the attention of women – the primary healthcare decision-makers for… Continued

June 7: Platinum PR Winners!!!! Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads Advertising inserts Sponsorships of contests, special supplements and directories Banner… Continued

PUBLIC RELATIONS SPECIALIST: PriceWeber, a $63 million marketing communications firm in Louisville, KY, seeks a PR professional with a minimum of five years of agency/client experience. Requires strong writing skills and experience in business-to-business media… Continued

As Electric Industry Changes, Some Companies’ Brands Grow Stronger As deregulation plays out in the electric industry, Charlotte, N.C.-based Duke gets high marks for presenting a strong brand image during an era when many power/utility… Continued

The Weber Group has definitely made its mark on PR, no doubt with the help of its bold CEO Larry Weber. But when it comes to making sure that junior-level and newly hired communicators develop… Continued

General Porter Novelli, New York, appointed by Southwest Airlines to handle strategic counsel and special project development. Bozell Kamstra Advertising and Public Relations, Boston, retained by the Hilton Boston Logan Airport to provide advertising, marketing… Continued

Has your healthcare organization developed culturally relevant campaigns that hit home with African Americans, Hispanics and Asian Pacific Americans? Don’t delay. Despite the challenge – and even frustration – these are the country’s fastest growing… Continued

NEW YORK – By next year, direct-to-consumer (DTC) advertising in the U.S. is expected to climb to $1.7 billion. In spite of this heavyweight spending, getting the attention of women – the primary healthcare decision-makers… Continued

Virtual Healthcare Trends Marketing to Seniors Top-Perfoming Hospitals Do you know about all the advertising opportunities with this publication? To find out about… Display ads Job tracker ads Advertising inserts Sponsorships of contests, special supplements… Continued