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Plan early, provide news and keep in touch with editors. Those are the key ingredients for getting a client promoted at a large trade show when several PR firms and internal public relations staff are… Continued

Messages of empowerment and independence resonate most with seniors. So does a focus on including the baby boomer market. Because seniors face an increasingly complex healthcare jigsaw puzzle, the best way to get their attention… Continued

June 28-30 New American Wellness Group’s Multi-ethnic Healthcare: A Market Opportunity conference. Arlington, Va.800/599-4950. July 19-21 IBC Conferences’ Physician/Hospital Gain Sharing & Alternative Financial Models. Washington, D.C. 508/481-6400; http://www.ibcusa.com. July 20-21 IQPC’s Strategic Planning for… Continued

Medicare Risk Products Can Be Profitable Despite the bad rap Medicare risk products get for being unprofitable, there is a growing demand for them and health plans that are committed to long-term strategies are achieving… Continued

Extensive Research, Persistent Pitching Wins Government Contract THE WIN Prospect Associates, a healthcare PR firm in Silver Spring, Md., was awarded a five-year, $18.2 million contract in February to support the Office of Prevention, Education,… Continued

Technology advances and a global marketplace have taken the geographic boundaries off of PR campaigns. The world is suddenly a very small place. Although globalization has helped healthcare companies bring new products to market faster… Continued

Baby Shower Event Celebrates Unique Parenting Service Last summer, when Helix Health Women’s Services in Baltimore learned that a major competitor would soon be launching a doula program, its marketing team and agency raced into… Continued

Americans Don’t Want To Live to be 100 Despite medical innovations that promise to slow the debilitating effects of aging, Americans say they don’t want to live to age 100 th . Concerns about poor… Continued

The glass ceiling is an all too familiar barrier for professional women, particularly those in middle-management trying to advance to the executive ranks of the pharmaceutical industry. What is less apparent, however, is how to… Continued

Reaching the senior market isn’t rocket science but it does require doing your homework on where seniors live, shop, go for healthcare and socialize. The key then is to target the social circles of the… Continued