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Frank Messages Emphasize Importance of Teen HIV-Testing Effort When the Adolescent AIDS Program at Montefiore Medical Center in Bronx, N.Y. began targeting teens with an HIV testing initiative several years ago, its "in your face"… Continued

DTC Ads Create Unwanted Side Effects The $1.35 billion dollars pharmaceutical companies are spending on direct-to-consumer ad campaigns is creating some undesirable side effects – like driving business to rival manufacturers. No matter how persuasive… Continued

ARLINGTON, Va. – If your last lesson in ethnic marketing was a decade ago, you better go in for a refresher course. The relationship between ethnic groups and healthcare is dramatically changing. Minority groups in… Continued

Online discussion lists generate huge followings among healthcare-hungry Web users but providers aren’t tapping into their full potential. Chances are there’s an online mailing list that supports every medical condition or disease a doctor can… Continued

Crisis Communications Refresher Strategies; Childrens Hospitals Get Cutting-edge Video Technology; How to pitch a heavy-hitter federal healthcare agency. Do you know about all the advertising opportunities with this publication? To find out about… Display ads… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Internal… Continued

We’re Talking About Your Health (http://www.healthtalk.net) B-98 FM/KMBZ 980 AM Wichita/Kansas City, Kan. The demand for alternative health experts on radio airwaves provides an exciting opportunity to position your alternative treatments and experts to a… Continued

Are Healthcare Campaigns Overlooking Them? Women are by far the undisputed healthcare decision-makers for American households. That explains why most campaigns focus on this market. But it begs the question: Are men being overlooked? While… Continued

July 19-21 IBC Conferences’ Physician/Hospital Gain Sharing & Alternative Financial Models. Washington, D.C. 508/481-6400; http://www.ibcusa.com. July 20-21 IQPC’s Strategic Planning for Internal Communication conference. Denver. 800/882-8684. http://www.iqpc.com. July 26-27 IBC’s Emerging External Review Programs conference.… Continued

Emailing a Pink Slip? A new study may fly in the face of the common belief among managers that delivering bad news in person is the most professional approach. The study, "Straight Talk: Delivering Bad… Continued