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More than 1,400 communications executives converged on Washington for the conference, nearly besting the attendance record set at the Toronto conference four years ago. New media communications consultant and long-time IABC supporter Shel Holtz won… Continued

Several years after Pepsi successfully weathered its syringe crisis, rival Coca-Cola has run into its own consumer quandary. The reports of contaminated product in Belgium have caused near panic in the country, which already was… Continued

The healthy turnout and multitude of job openings posted on hallway bulletin boards at the annual conference of the International Association of Business Communicators shows that good times continue to roll in the PR and… Continued

Schwartz Communications/Account Director/ Account Supervisor/ Senior Account ExecS Schwartz Communications is America’s leading public relations agency for emerging growth companies, with 85 accounts and 175 employees. We’ve been on the Inc. 500 list of America’s… Continued

For many years, successful corporations operated their charitable contributions independently of their business strategies. This was true whether giving was handled through the corporation’s foundation or directly through the corporation. In the grand scheme, that… Continued

The Envelope, Please PR firm Campbell & Co. snagged this year’s Thoth Award from the PRSA National Capital Chapter. The award, named for the Egyptian God of communications, went to the Alexandria, Va.-based firm for… Continued

One Company Listens and Its Customers Respond… If I were King of the World (assuming, of course, that James Cameron would give up the title), I’d decree that any corporate spokesperson would have to pass… Continued

DTC Ads Create Unwanted Side Effects The $1.35 billion dollars pharmaceutical companies are spending on direct-to-consumer ad campaigns is creating some undesirable side effects – like driving business to rival manufacturers. No matter how persuasive… Continued

ARLINGTON, Va. – If your last lesson in ethnic marketing was a decade ago, you better go in for a refresher course. The relationship between ethnic groups and healthcare is dramatically changing. Minority groups in… Continued

Online discussion lists generate huge followings among healthcare-hungry Web users but providers aren’t tapping into their full potential. Chances are there’s an online mailing list that supports every medical condition or disease a doctor can… Continued