Subscription Content

Calendar

July 12th, 1999 by

July 13-15 Crisis Communications Certification Course, Institute for Crisis Management, Louisville, KY, 502/584-0402 July 14-16 "Coronado’s Quest: Discovering Gold in Public Relations and Marketing," Florida Society for Healthcare Public Relations and Marketing Disney’s Coronado Springs… Continued

Media Insight

July 12th, 1999 by

Alternatives 32 E. 37th Street New York, NY 10016 http://www.drbenedikt.com/radio.html Dr. Howard Benedikt, a specialist in chiropractic and nutritional therapy, airs his radio show, "Alternatives," twice a week on WEVD 1050 AM in New York… Continued

Conference Notebook

July 12th, 1999 by

More than 1,400 communications executives converged on Washington for the conference, nearly besting the attendance record set at the Toronto conference four years ago. New media communications consultant and long-time IABC supporter Shel Holtz won… Continued

Coke Tastes Public Unease in Belgium

July 12th, 1999 by

Several years after Pepsi successfully weathered its syringe crisis, rival Coca-Cola has run into its own consumer quandary. The reports of contaminated product in Belgium have caused near panic in the country, which already was… Continued

At IABC, Communicators Urged to Take on a More Consultative Role

July 12th, 1999 by

The healthy turnout and multitude of job openings posted on hallway bulletin boards at the annual conference of the International Association of Business Communicators shows that good times continue to roll in the PR and… Continued

Job Tracker

July 12th, 1999 by

Schwartz Communications/Account Director/ Account Supervisor/ Senior Account ExecS Schwartz Communications is America’s leading public relations agency for emerging growth companies, with 85 accounts and 175 employees. We’ve been on the Inc. 500 list of America’s… Continued

More Corporations Are Aligning Charitable Giving To Business Objectives

July 12th, 1999 by

For many years, successful corporations operated their charitable contributions independently of their business strategies. This was true whether giving was handled through the corporation’s foundation or directly through the corporation. In the grand scheme, that… Continued

The News Monitor

July 8th, 1999 by

NCQA Monitors PPO Quality The National Committee for Quality Assurance, which accredits managed care plans, will soon expand its oversight role with the nation’s preferred provider organizations (PPOs), a huge healthcare sector that hasn’t been… Continued

Healthcare Market Research Program

July 8th, 1999 by

The variety of healthcare market research software and services can be overwhelming for industry marketers and new business strategists. This new monthly department in Healthcare PR & Marketing News highlights the latest in Internet programs,… Continued

Ad Abstract

July 8th, 1999 by

Agency’s Self-promotional Paper Airplane Campaign Soars To spark new business interest, BGMHealth Communications is promoting its own agency healthcare expertise with a campaign strategy based on a bold marketing paradox. The Venice, Calif. agency is… Continued