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More Corporations Are Aligning Charitable Giving To Business Objectives

July 12th, 1999 by

For many years, successful corporations operated their charitable contributions independently of their business strategies. This was true whether giving was handled through the corporation’s foundation or directly through the corporation. In the grand scheme, that… Continued

Industry News & Trends

July 12th, 1999 by

The Envelope, Please PR firm Campbell & Co. snagged this year’s Thoth Award from the PRSA National Capital Chapter. The award, named for the Egyptian God of communications, went to the Alexandria, Va.-based firm for… Continued

Image Patrol Report: Home Depot, Bank of Scotland

July 12th, 1999 by

One Company Listens and Its Customers Respond… If I were King of the World (assuming, of course, that James Cameron would give up the title), I’d decree that any corporate spokesperson would have to pass… Continued

Case Study: Employee Communications

July 12th, 1999 by

Jack Looks Inside the Box To Boost Employee Morale Inspiring employees is never easy. And keeping them inspired is even more of a Herculean effort. There’s certainly no secret recipe to this challenge, but Foodmaker… Continued

Calendar

July 12th, 1999 by

July 13-15 Crisis Communications Certification Course, Institute for Crisis Management, Louisville, KY, 502/584-0402 July 14-16 "Coronado’s Quest: Discovering Gold in Public Relations and Marketing," Florida Society for Healthcare Public Relations and Marketing Disney’s Coronado Springs… Continued

Media Insight

July 12th, 1999 by

Alternatives 32 E. 37th Street New York, NY 10016 http://www.drbenedikt.com/radio.html Dr. Howard Benedikt, a specialist in chiropractic and nutritional therapy, airs his radio show, "Alternatives," twice a week on WEVD 1050 AM in New York… Continued

Conference Notebook

July 12th, 1999 by

More than 1,400 communications executives converged on Washington for the conference, nearly besting the attendance record set at the Toronto conference four years ago. New media communications consultant and long-time IABC supporter Shel Holtz won… Continued

Media Moves

July 8th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Internal… Continued

Media Insight

July 8th, 1999 by

We’re Talking About Your Health (http://www.healthtalk.net) B-98 FM/KMBZ 980 AM Wichita/Kansas City, Kan. The demand for alternative health experts on radio airwaves provides an exciting opportunity to position your alternative treatments and experts to a… Continued

Marketing Strategies That Reach Men

July 8th, 1999 by

Are Healthcare Campaigns Overlooking Them? Women are by far the undisputed healthcare decision-makers for American households. That explains why most campaigns focus on this market. But it begs the question: Are men being overlooked? While… Continued