Media Insight

We're Talking About Your Health

(http://www.healthtalk.net)
B-98 FM/KMBZ 980 AM
Wichita/Kansas City, Kan.

The demand for alternative health experts on radio airwaves provides an exciting opportunity to position your alternative treatments and experts to a national audience. A new syndicated alternative health program that airs on Sunday offers a lively and interactive format for weekly guests who are health experts. The show, "We're Talking About Your Health," is broadcast from Wichita, Kan., and has featured well-known alternative health authorities like Dr. Robert Atkins, Ann Louise Gittleman and Dr. Dean Ornish. It airs in at least 20 markets from 8 a.m. to 9 a.m (CST).

The show's focus is on the latest alternative therapies and treatments for wide array of health conditions, from diet and nutrition to bone health and allergies. It is the pet project of GreenAcres Natural Foods Market in Wichita and is hosted by Matt Murray, Shannon Hoffman and Mike Lamb who are avid alternative health enthusiasts.

Recent topics include:

  • "Ostrone, A New & Proven Way to Build Bone Health."
  • "Integrating the World's Great Therapeutic Traditions to Create a New Transformative Medicine."
  • "Your Health Questions Answered Naturally."

SECTIONS

Alternative Health Format
Weekly guests highlight the latest alternative health treatments and field questions from listeners. Highlights from the show are featured on the radio program's Web site at http://www.healthtalk.net. Surfers can e-mail an idea for an upocoming show or particapate in a discussion group moderated by the show's hosts.

EDITORS/LEAD TIME

PR Pitches:
President
Barbara Hoffman
Phone: 316/634-1088
e-mail: [email protected]

METHODS

Call or e-mail your pitches.

COMMENTS

The show is looking for guests who are authorities on alternative health, such as authors, speakers and research experts.

Upcoming topics will focus on:

  • sinus, allergies and headaches;
  • nutrients that can slow the aging process; and
  • diet choices to enhance longevity and overall health.

The underlying goal of the show and Web site is to create a lively, interactive environment for alternative health and wellness. The experts that you pitch for the program should be willing to get personal with listeners.