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There are two good pieces of news for lean corporate departments needing to outsource parts of their PR programs: the number of qualified PR agencies has greatly expanded; and technology has made it easier to… Continued

When 95 health plans announced last month they would have to pull out of the managed care Medicare marketplace, the ceremonial finger-pointing at the Balanced Budget Act and federal government did little to assuage the… Continued

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

Canadian Living Magazine 25 Sheppard Street Toronto, Canada m2n657 If your healthcare campaigns have Canadian appeal, Canadian Living magazine wants to hear about them. This general interest, female-focused consumer magazine offers PR pros an exciting… Continued

Get the e-mail addresses of 13,500 key media contacts – FREE – when you renew your subscription to Healthcare PR & Marketing News. Call us at 888/707-5814 or visit our Web site at http://www.prandmarketing.com to… Continued

Refilling a prescription is increasingly becoming a point-and-click online reality for consumers, which begs the billion-dollar question: How can providers tap into this ever-expanding world of e-pharmacies and online drug stores. Surging consumer demand and… Continued

August 30-September 1 Modern Healthcare’s Integrated Healthcare 2000 conference. Aspen, Colo. 909/336-1586. http://www.integrated2000.com. September 23-25 Association of Reproductive Health Professionals’ Reproductive Health ’99 conference. Dallas. 202/466-3825. September 24-27 Society for Healthcare Strategy and Market Development’s… Continued

$25M Campaign Promotes Healthy New Attitude Onhealth.com is so confident that it understands how Americans are redefining health that it launched a $25 million integrated campaign to promote its revelations and Web site redesign. Launched… Continued

It’s getting increasingly difficult to achieve what most hospital branding campaigns must – break through the clutter. Often it takes a strategic call to action that emotionally resonates with your target. That’s exactly what the… Continued

Grow your market share with a Web media hit list Every PR professional should be able to name the 10 most influential journalists from the leading consumer and business print news outlets in the industry.… Continued