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News & Trends

August 16th, 1999 by

A Harder Hit at Dow Jones Dow Jones & Co. Inc. expects to record more severance charges in the second half of 1999 on top of a previously announced second quarter restructuring charge. Dow took… Continued

Strong Service Builds Corporate Reputation Customer by Customer

August 16th, 1999 by

Anyone who understands the power of grassroots PR knows how quickly poor customer service can corrode corporate reputation. By mishandling service concerns, companies throw away business from existing customers and from anyone those customers talk… Continued

Intranets & Employee Relations: The Perfect Combination

August 16th, 1999 by

In days of old most employees learned company information via the water cooler. Of course, rumors abounded, skewing one’s understanding on how many vacation days they’ve accumulated, and if the cute red head in accounting… Continued

Case Study: Media Relations

August 16th, 1999 by

How A Full-Baked Idea Turned Into Sweet Success Good media relations can build a village. of gingerbread houses, that is. What started out as a humble quest to relieve a worker from overtime turned into… Continued

Calendar

August 16th, 1999 by

Aug. 23-24 "The Basics of Writing and Giving a Good Speech," Joan Detz Speechwriting/Seminars/Coaching, Doylestown, Pa., 215/340-9752. Sept. 21 Conference call on Cultural Change and Transformation: From New CEOs to Mergers and Acquisitions," Public Affairs… Continued

Best Practices in PR Measurement Set For November 16

August 16th, 1999 by

PR NEWS and Delahaye Medialink will be holding a one-day forum on Nov. 16 in Washington, D.C., focusing on cutting-edge measurement strategies in media relations, financial relations, employee communications, interactive and crisis communications and more.… Continued

Hot Spots to Address

August 16th, 1999 by

These are some key improvements in customer service that will produce the biggest impact on corporate reputation and the bottom line: Complaint handling: Improvements here keep current customers happy and reduce the number of people… Continued

Tips For Successful Agency Searches

August 9th, 1999 by

Finding the right PR agency for an assignment or ongoing relationship is nothing to take lightly or rush. Often, however, time pressures or the comfort of dealing with a known person or firm lead busy… Continued

Case Study: Public Affairs

August 9th, 1999 by

Pendulum Swings in Client’s Favor After Intensive PR Push You’ve seen them thousands of times -.org,.com,.net – but did you ever wonder why the choice of Internet names and Web addresses was so limited? The… Continued

PR Agency Search Strategies For The New Millennium

August 9th, 1999 by

There are two good pieces of news for lean corporate departments needing to outsource parts of their PR programs: the number of qualified PR agencies has greatly expanded; and technology has made it easier to… Continued