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News & Trends

August 9th, 1999 by

Boosting The Bottom Line Is Moving To the Top As the markets continue to climb, so does the stature of investor relations, both as a corporate function and as a career opportunity, according to a… Continued

Tips For Successful Agency Searches

August 9th, 1999 by

Finding the right PR agency for an assignment or ongoing relationship is nothing to take lightly or rush. Often, however, time pressures or the comfort of dealing with a known person or firm lead busy… Continued

Case Study: Public Affairs

August 9th, 1999 by

Pendulum Swings in Client’s Favor After Intensive PR Push You’ve seen them thousands of times -.org,.com,.net – but did you ever wonder why the choice of Internet names and Web addresses was so limited? The… Continued

PR Agency Search Strategies For The New Millennium

August 9th, 1999 by

There are two good pieces of news for lean corporate departments needing to outsource parts of their PR programs: the number of qualified PR agencies has greatly expanded; and technology has made it easier to… Continued

Calendar

August 9th, 1999 by

Aug. 23-24 "The Basics of Writing and Giving a Good Speech," Joan Detz Speechwriting/Seminars/Coaching, Doylestown, Pa., 215/340-9752. Sept. 21 Conference call on Cultural Change and Transformation: From New CEOs to Mergers and Acquisitions," Public Affairs… Continued

Best Practices in PR Measurement Set For November 16

August 9th, 1999 by

PR NEWS and Delahaye Medialink will be holding a one-day forum on Nov. 16 in Washington, D.C., focusing on cutting-edge measurement strategies in media relations, financial relations, employee communications, interactive and crisis communications and more.… Continued

The Bait That Attract Redherring.com Reporters

August 9th, 1999 by

Citing business and technology’s inseparability, current venture markets, and the omnipresence of the Internet, Redherring.com editor and columnist Rafe Needleman offered mixed tidings to a recent gathering of Silicon Valley PR executives. The good news… Continued

Shoot and Score with New Women’s Basketball Magazine

August 9th, 1999 by

As women’s sports soar to new heights of popularity, so do the media publications that celebrate them. The new quarterly Women’s Basketball launched a few weeks ago, taking its cue from the increasing popularity of… Continued

Media Insight

August 9th, 1999 by

Fit Pregnancy Magazine 21100 Erwin Street Woodland Hills, CA 91367 A woman’s craving for healthcare information couldn’t be more ravenous than when she’s pregnant. If you are trying to land ink for the vast range… Continued

Netiquette: How to Say It Online without Being : + &

August 9th, 1999 by

Though the following expressions should be used sparingly, we wanted to be among the first to let you know about the latest online vernacular. *poof* )) has left the chat BEG )) Big Evil Grin… Continued