When controversial medical studies are released, research organizations need to do a better job of clarifying the results with the media. Two recent media crises involving the New England Journal of Medicine (NEJM) and the… Continued
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Building Brand Loyalty With PR In A DTC Advertising World
August 19th, 1999 by PRNEWSI was glued to the television set throughout my formative years – the ’60s. And like most other children, my parents joined me to watch from time to time. But in my house there was… Continued
Agency Selected to Launch First-Ever PR Campaign for SIDS
August 19th, 1999 by PRNEWSThe Win In May, The MWW Group was selected to develop the first media relations program and multi-faceted communications effort for the CJ Foundation, the leading national provider of funding for Sudden Infant Death Syndrome.… Continued
Journalists Sound Off On PR Pet Peeves
August 19th, 1999 by PRNEWSAre you hitting a brick wall with journalists? Take a look at your media relations tactics, you may be committing some heavyduty PR blunders. High on the list of PR pet peeves is multiple faxes,… Continued
Low Prenatal Care Rates Puzzle Tennessee Health Plan
August 19th, 1999 by PRNEWSLow awareness is not what’s causing more than half the low-income women enrolled in a Medicaid managed care plan in Tennessee to avoid getting adequate prenatal care. Other factors like domestic abuse, self esteem issues… Continued
CHIP Outreach Efforts Aren’t Reaching Adolescents
August 19th, 1999 by PRNEWSIn spite of the increased availability to children’s health coverage provided by the federally-funded Children’s Health Insurance Program (CHIP), adolescents aren’t sufficiently being reached. One in seven adolescents do not have health insurance, according to… Continued
Medicare Providers’ Y2K Readiness Is Questioned
August 19th, 1999 by PRNEWSThe U.S. General Accounting Office is sounding the alarm on the Y2K readiness of more than 1.1 million Medicare Providers. Despite several outreach efforts by the federal government to ensure the Y2K readiness of Medicare… Continued
Putting a Face on Global Women’s Health Initiatives, Reproductive Rights
August 19th, 1999 by PRNEWSImagine developing communications strategies that promote weighty global health issues like achieving universal access to quality, affordable reproductive health services and reducing infant, child and maternal mortality by 2015. You’ve just imagined a day in… Continued
Media Moves
August 19th, 1999 by PRNEWSThe information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued