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Media Needs Better Clarification of Controversial Medical Research

August 19th, 1999 by

When controversial medical studies are released, research organizations need to do a better job of clarifying the results with the media. Two recent media crises involving the New England Journal of Medicine (NEJM) and the… Continued

Building Brand Loyalty With PR In A DTC Advertising World

August 19th, 1999 by

I was glued to the television set throughout my formative years – the ’60s. And like most other children, my parents joined me to watch from time to time. But in my house there was… Continued

Agency Selected to Launch First-Ever PR Campaign for SIDS

August 19th, 1999 by

The Win In May, The MWW Group was selected to develop the first media relations program and multi-faceted communications effort for the CJ Foundation, the leading national provider of funding for Sudden Infant Death Syndrome.… Continued

CaseStudy

August 19th, 1999 by

Annual Report Achieves Multiple Goals for AIDS Task Force Last year, with donor support of only $800,000, the NO/AIDS Task Force in New Orleans was faced with a tough choice: Either pursue advertising dollars to… Continued

Journalists Sound Off On PR Pet Peeves

August 19th, 1999 by

Are you hitting a brick wall with journalists? Take a look at your media relations tactics, you may be committing some heavyduty PR blunders. High on the list of PR pet peeves is multiple faxes,… Continued

Low Prenatal Care Rates Puzzle Tennessee Health Plan

August 19th, 1999 by

Low awareness is not what’s causing more than half the low-income women enrolled in a Medicaid managed care plan in Tennessee to avoid getting adequate prenatal care. Other factors like domestic abuse, self esteem issues… Continued

CHIP Outreach Efforts Aren’t Reaching Adolescents

August 19th, 1999 by

In spite of the increased availability to children’s health coverage provided by the federally-funded Children’s Health Insurance Program (CHIP), adolescents aren’t sufficiently being reached. One in seven adolescents do not have health insurance, according to… Continued

Medicare Providers’ Y2K Readiness Is Questioned

August 19th, 1999 by

The U.S. General Accounting Office is sounding the alarm on the Y2K readiness of more than 1.1 million Medicare Providers. Despite several outreach efforts by the federal government to ensure the Y2K readiness of Medicare… Continued

Putting a Face on Global Women’s Health Initiatives, Reproductive Rights

August 19th, 1999 by

Imagine developing communications strategies that promote weighty global health issues like achieving universal access to quality, affordable reproductive health services and reducing infant, child and maternal mortality by 2015. You’ve just imagined a day in… Continued

Media Moves

August 19th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued