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Business 2.0 150 North Hill Drive Brisbane, CA 94005 The editors of Business 2.0 aren’t afraid to have a little fun as they offer useful applications for today’s tech leaders. The mission of this publication,… Continued

A Positive Spin on Name-Calling Sometimes having your name mangled by the media can be a positive experience. At least that’s how execs at the Natural Resources Defense Council (NRDC) viewed it. The environmental group’s… Continued

Laer Pearce Founder and President, Laer Pearce & Associates THE EARLY YEARS Hometown: Oakland, CA High School: The American School in Japan College: Honors A.B. in Journalism, Indiana University, Bloomington, Indiana. FIRST JOB Bus boy… Continued

Corporate loyalty is dead. May it rest in peace. Employers, having paid their respects, are now getting on with their lives, realizing that pension plans and gold watches no longer cut the mustard. Hard as… Continued

When an FBI sting operation broke in September 1998 near the waters of Bay Ship Management Inc., President Eugene Rose knew he needed professional support. The feds were interested in a handful of the 50… Continued

Strategic Communications/Business Development PR firm (DC based) seeking highly motivated, take charge person experienced in corporate communications w/exceptional business writing skills, impressive work ethic, thrives on challenge and a fast paced work environment. Solid experience… Continued

Agency New Hires Burson-Marstellar, New York, names Joseph Fisher president and CEO of Burson-Marstellar USA; moves from role as president of Marstellar Advertising. Carter Ryley Thomas, Richmond, Va., hires Chrystal Palmer and Laurie Adler as… Continued

In a bizarre twist of events, a dispute between Michigan’s Saginaw Chippewa Indian tribe and an official from the Bureau of Indian Affairs has erupted into a debate over fair and ethical PR practices. Following… Continued

Halfway through 1999, mergers and acquisitions in PR land have easily lapped last year’s record, according to a study released by the Council of Public Relations Firms (CPRF). Notably, five powerhouse parent companies – Omnicom,… Continued

PR NEWS this week welcomes Jenny Pfalzgraf as editor. She assumes the post following a two-year stint as managing editor for the corporate offices of Goodwill Industries International Inc., the nation’s fifth-largest charity. Prior to… Continued