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Hospital campaigns designed to promote preventive care often target women, adults and certain ethnic groups. Rarely, however, do hospitals consider advertising to tomorrow’s decision-makers. Last April, a teen-focused campaign launched by the Medical College of… Continued

A survey of Web sites for the nation’s Top 20 PR and Top 20 investor relations firms’ concludes that most sites function as little more than online capability brochures and offer little value to existing… Continued

The Industry Standard 315 Pacific Ave. San Francisco, CA 94111 Lately, "e" is the hottest letter in the alphabet, equaling dollar signs in the minds of businesses and eager entrepreneurs. The Industry Standard, launched in… Continued

Don W. Stacks, professor and director of University of Miami’s Program in Advertising & Public Relations, has been named winner of the 1999 Pathfinder Award by the Institute for Public Relations. The award recognizes scholarly… Continued

A case study in our Aug. 23 issue reported that the 59-year-old science competition once known as the Westinghouse Science Talent Search is now run by Siemens Corporation. The competition actually has been renamed the… Continued

Cohn & Wolfe has acquired Los Angeles-based Douglas Consulting Group (DCG), a nine-year-old, $2 million marketing communications agency. The resulting firm, known as Douglas* Cohn&Wolfe, is being touted as the firm’s first sub-brand and will… Continued

September 22-23 IQPC’s Restructuring Internal Communication to Drive Radical Change conference. San Diego. 800/882-8684. http://www.iqpc.com. September 23-25 Association of Reproductive Health Professionals’ Reproductive Health ’99 conference. Dallas.202/466-3825. September 24-27 Society for Healthcare Strategy and Market… Continued

No New DTC Ad Restrictions Drug manufacturers are applauding the FDA’s latest ‘green light’ position on broadcast direct-to-consumer (DTC) ads. The FDA last month said it would not place any additional major restrictions on DTC… Continued

In spite of recent surgical advances in cataract surgery, several seniors in Stockton, Calif., harbored long-held fears that date back to the ’70s about the procedure requiring long hospital stays, strong sedatives and lengthy recovery… Continued

A central theme is emerging from a number of disparate sources, including emails from several colleagues across the U.S., – consumers are increasingly confused by the messages healthcare communicators put out. Consider these recent clips… Continued