A case study in our Aug. 23 issue reported that the 59-year-old science competition once known as the Westinghouse Science Talent Search is now run by Siemens Corporation. The competition actually has been renamed the… Continued
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Moves and Mergers
September 6th, 1999 by PRNEWSCohn & Wolfe has acquired Los Angeles-based Douglas Consulting Group (DCG), a nine-year-old, $2 million marketing communications agency. The resulting firm, known as Douglas* Cohn&Wolfe, is being touted as the firm’s first sub-brand and will… Continued
Economy Fuels Changes in Agency Billing Strategy
September 6th, 1999 by PRNEWSThe economy’s hot and PR agencies are messing with the thermostat when it comes to rates. The game is to see how high they can push the mercury – and how many euphemisms they can… Continued
Job Tracker
September 6th, 1999 by PRNEWSSenior Account Executive Top 10 agency in metro-DC seeks Senior Account Executive. Must have 2-4 years agency experience, including news release/brochure writing, media pitching and event planning. Dynamic, fast-paced office. Ability to advance quickly. Excellent… Continued
1999 Annual Directory of PR Services
September 6th, 1999 by PRNEWSPut Stock in Your Image You’re clamoring for the attention of 1,500 trade show attendees. Your internal newsletter is getting circular filed before it gets read. Reporters on deadline are calling for head shots of… Continued
Off-Site Team-Building Retreats Yield Bottom-Line Results
September 6th, 1999 by PRNEWSVisit the Eureka Ranch on the outskirts of Cincinnati and you may happen upon 15 Fortune 100 execs barraging each other with water cannons or poker chips. Head west to Beaver Creek, Colo., and you’ll… Continued
MARKETING DEPARTMENTS TEST-DRIVE THEIR REORGANIZATION STRATEGIES
September 2nd, 1999 by PRNEWSNow that the industry’s once fast-paced merger trends have slowed down considerably, the real test is just beginning for marketing departments and their reorganization strategies. As of June, the number of healthcare merger transactions had… Continued
MEDIA MOVES
September 2nd, 1999 by PRNEWSThe information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued
MEDIA INSIGHT
September 2nd, 1999 by PRNEWSDISCOVERY HEALTH 7700 Wisconsin Avenue Bethesda, MD 20814 Pitching the right story idea to Discovery Health could result in dual coverage on the cable channel and Web site at http://www.discoveryhealth.com. The new 24-hour channel, launched… Continued