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A Correction

September 6th, 1999 by

A case study in our Aug. 23 issue reported that the 59-year-old science competition once known as the Westinghouse Science Talent Search is now run by Siemens Corporation. The competition actually has been renamed the… Continued

Moves and Mergers

September 6th, 1999 by

Cohn & Wolfe has acquired Los Angeles-based Douglas Consulting Group (DCG), a nine-year-old, $2 million marketing communications agency. The resulting firm, known as Douglas* Cohn&Wolfe, is being touted as the firm’s first sub-brand and will… Continued

Economy Fuels Changes in Agency Billing Strategy

September 6th, 1999 by

The economy’s hot and PR agencies are messing with the thermostat when it comes to rates. The game is to see how high they can push the mercury – and how many euphemisms they can… Continued

Job Tracker

September 6th, 1999 by

Senior Account Executive Top 10 agency in metro-DC seeks Senior Account Executive. Must have 2-4 years agency experience, including news release/brochure writing, media pitching and event planning. Dynamic, fast-paced office. Ability to advance quickly. Excellent… Continued

Trends

September 6th, 1999 by

PR Spending on the Rise PR budgets are gaining weight and clients are fat and happy, according to results of the latest Thomas L. Harris/Impulse Research Public Relations Client Survey, announced last Wednesday. Client corporations… Continued

1999 Annual Directory of PR Services

September 6th, 1999 by

Put Stock in Your Image You’re clamoring for the attention of 1,500 trade show attendees. Your internal newsletter is getting circular filed before it gets read. Reporters on deadline are calling for head shots of… Continued

Off-Site Team-Building Retreats Yield Bottom-Line Results

September 6th, 1999 by

Visit the Eureka Ranch on the outskirts of Cincinnati and you may happen upon 15 Fortune 100 execs barraging each other with water cannons or poker chips. Head west to Beaver Creek, Colo., and you’ll… Continued

MARKETING DEPARTMENTS TEST-DRIVE THEIR REORGANIZATION STRATEGIES

September 2nd, 1999 by

Now that the industry’s once fast-paced merger trends have slowed down considerably, the real test is just beginning for marketing departments and their reorganization strategies. As of June, the number of healthcare merger transactions had… Continued

MEDIA MOVES

September 2nd, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at http://www.mediamap.com or call 888/624-1620 for more information. ARRIVALS… Continued

MEDIA INSIGHT

September 2nd, 1999 by

DISCOVERY HEALTH 7700 Wisconsin Avenue Bethesda, MD 20814 Pitching the right story idea to Discovery Health could result in dual coverage on the cable channel and Web site at http://www.discoveryhealth.com. The new 24-hour channel, launched… Continued