Business 2.0
150 North Hill Drive
Brisbane, CA 94005
The editors of Business 2.0 aren't afraid to have a little fun as they offer useful applications for today's tech leaders. The mission of this publication, launched in April 1998, is to "clarify and demystify business today" and to provide focused reporting on what's working and what isn't in the business world.
Lead time is 3 1/2 months.
Recent Stories in Business 2.0
- Your Wireless Future: Boosters promise an information revolution that will rival the impact of the Net. But there's a long way to go before information goes online, anywhere, anytime.
- Riding the Dot.Comet
: From clever stock ownership structures to crafty public relations, companies big and small are wringing the Internet's bull market for more than it's worth.
- The Web's Most Wanted
: The Internet is like a bug light for small-time scammers, creating the biggest free-for-all in the history of deceit.
Sections:
Ebusiness: contains monthly information about the global electronic marketplace.
Breakthrough: how technologies work and can work for you.
Marketing: successes and flops in the digital marketing arena.
Indepth: feature articles.
Vision: New thinking for the new economy.
Ideas: commentaries from business experts and journalists.
Numbers: Internet stats at a glance.
Editors:
Filter: Associate Editor Michael Mattis
Ebusiness: Senior Editor Susan Moran
Breakthrough: Senior Editor Eric Hellweg
Marketing: Jeffrey Davis
Indepth: Editor in Chief Jim Daly
Vision: Hellweg
Investing: Davis
Numbers: Reporter Kim Cross
Ideas: Managing Editor Judy Lewenthal
A-List: Mattis
To email an editor, type the first initial of the first name followed by the last name @business2.com.
Methods:
Keeping in the high-tech theme of the magazine, Lewenthal suggests all pitches be made via email.
Comments:
Business 2.0 editors are looking for targeted, well-researched pitches directed specifically at the publication, not the "generalist, high-tech/business magazine." Pitches should explain why Business 2.0 should be interested.
"We're not interested in folks who don't get what we do and can't get our names correct in either email or voice mail," Lewenthal says. Pitch "the trend, the emergence, the new business model, the distinctive."