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Place your classified ad in Healthcare PR & Marketing News and reach 2,500 top marketers in the healthcare industry, twice a month. Your 50-word listing will run twice for $199 prepaid + $75 for each… Continued

When healthcare professionals are asked to provide solutions for the disturbing rates of patient noncompliance, "No magic bullet!" is the response that gets extensive mileage. This issue, which exacts an annual $100 billion toll on… Continued

September 22-23 IQPC’s Restructuring Internal Communication to Drive Radical Change conference. San Diego. 800/882-8684. http://www.iqpc.com. September 23-25 Association of Reproductive Health Professionals’ Reproductive Health ’99 conference. Dallas.202/466-3825. September 24-27 Society for Healthcare Strategy and Market… Continued

No New DTC Ad Restrictions Drug manufacturers are applauding the FDA’s latest ‘green light’ position on broadcast direct-to-consumer (DTC) ads. The FDA last month said it would not place any additional major restrictions on DTC… Continued

In spite of recent surgical advances in cataract surgery, several seniors in Stockton, Calif., harbored long-held fears that date back to the ’70s about the procedure requiring long hospital stays, strong sedatives and lengthy recovery… Continued

A central theme is emerging from a number of disparate sources, including emails from several colleagues across the U.S., – consumers are increasingly confused by the messages healthcare communicators put out. Consider these recent clips… Continued

If art has healing properties, hospitals and museums make ideal outreach partners. This was the premise that led to Community Medical Center’s Everhart Care program in Scranton, Pa. The program incorporates art classes and activities… Continued

Web Users Want Online Health Benefits Most Internet users (78%) want to manage their insurance benefits online, according to a recent Cyber Dialogue survey. Since 90% of Web surfers have health insurance, the online marketing… Continued

It’s an all too familiar predicament for hospital PR departments – communicating about layoffs while keeping the banner waving for how patient care isn’t being affected by the cuts. Bayfront-St. Anthony’s Health Care in St.… Continued

A Positive Spin on Name-Calling Sometimes having your name mangled by the media can be a positive experience. At least that’s how execs at the Natural Resources Defense Council (NRDC) viewed it. The environmental group’s… Continued